Electrify Expo Industry Day in Austin: A Gathering of EV Leaders for Product Reveals, Press Conferences, and Demo Rides
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Electrify Expo Industry Day in Austin: A Gathering of EV Leaders for Product Reveals, Press Conferences, and Demo Rides

Image showcasing Mark Dipko (Ford) and Ed Loh (MotorTrend Group) at Electrify Expo Industry Day in Long Beach, CA

Get ready to mark your calendars: Electrify Expo, North America’s largest electric vehicle (EV) festival in North America, is thrilled to announce the official schedule for Electrify Expo Industry Day Austin, set to take place at the Circuit of the Americas on Nov. 10, 2023. Experience the future of mobility at Industry Day with Tesla, Ford, BMW, Toyota, Polestar, Porsche, Lexus, VinFast, KTM, SUPER73, Yokohama, NIU, Chargeway and many more. This pivotal day, brought to you by Keysight, is set to be a powerhouse of new product reveals from participating EV industry heavyweights.


  • Top executives from Ford, VinFast, Anker, Lexus, NIU, KTM, and more will participate in press conferences at Electrify Expo Industry Day to announce the latest news and will engage in detailed fireside chats with distinguished journalists.
  • The event will showcase product launches and exhibits from leading EV and micromobility companies, including Tesla, Ford, and BMW, highlighting the latest innovations in the industry.
  • Attendees at Industry Day can engage with expert-led discussions on market trends and consumer behaviors, experience ride and drives, and witness live product reveals, positioning the event as a central hub for sharing EV knowledge and experiences.

Prepare to be among the first to witness groundbreaking debuts and cutting-edge innovations, making Electrify Expo Industry Day an essential gathering for journalists, analysts, and industry leaders at the forefront of the EV community. Don’t miss out on engaging fireside chats, press briefings, and the heartbeat of the newest EV advancements at Industry Day.


“In addition to the thought-provoking conversations on the main stage and the top-notch networking opportunities that we’re known for at Industry Day, in Austin we’re leaning in to what Electrify Expo is all about – creating meaningful experiences that ultimately drive purchase decisions,” said BJ Birtwell, founder and CEO of Electrify Expo. “Which means after lunch, we’re gathering attendees outside for exclusive access to the festival before it opens, hosting a tour of press conferences with news announcements from both automotive and micromobility brands, and then we’re opening up the ride and drives so Industry Day attendees can experience the thrill of EVs and micromobility onsite at the historic Circuit of the Americas venue.”

As the stage lights dim and the final press statements echo out, attendees are granted an exclusive sneak peek into Electrify Expo’s main event before it opens to the masses. Enjoy exclusive access to over 100 exhibits, a variety of demo courses, hands-on ride and drives, and Electrify Showoff’s custom car show. Don’t miss this unique chance to explore the forefront of electric innovation in an intimate setting.


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Electrify Expo Industry Day, Presented by Keysight Technologies session schedule:

TimeTitleDetails
8-9 a.m.Cars & Coffee Meet and Greet (Powered by Ford)Kickstart your day with artisanal coffee, check-in, and meet the brilliant minds you’ll be networking with. Don’t forget your business cards; you’re about to make valuable connections.
9 a.m.Opening RemarksThe action starts with insights from top e-transportation voices – Loren McDonald, founder and CEO of EVAdoption, and Matt Teske, Founder and CEO of Chargeway. With 11 automotive manufacturers and over one hundred micromobility brands, you can’t afford to miss this! Network like a pro and connect with industry pioneers over lunch at Industry Day.
9:05 a.m.State of the IndustryThe U.S. is charging toward an electrifying future, driven by bold Administration goals: 50% new EV market share, billions in battery innovations, and 500,000 chargers nationwide by 2030. But the road ahead is uncertain. Loren McDonald, CEO of EVAdoption and an expert in EVs and EV charging, unravels the EV landscape in an industry overview presentation with insights and 2030 forecasts.
9:25 a.m.The Grid Of The Future by Keysight TechnologiesAs EVs and fast chargers take over, grid capacity is the key. Join Marvin C. Kroger, Electric Vehicle Business Development Manager at Keysight, in a fireside chat to uncover the secrets of vehicle-to-grid technology, navigate the ever-changing landscape of EVs and future-proof your projects, moderated by Jennifer Hiller, energy reporter at the Wall Street Journal.
9:50 a.m.VinFast Fireside ChatSean Ackley, Head of Charging & Energy at VinFast, will join automotive journalist Kristin Shaw for a fireside chat.
10:15 a.m.Launching Product in an eWorldConsumers are racing toward e-mobility products faster than ever before. It’s time for manufacturers to rewrite the marketing playbook to catch the eye of the new e-mobility generation. Learn from Adam Weissman, Senior PR Manager at Anker who has cracked the code, and discover secrets for success in this rapidly changing landscape, moderated by Kathryn Lundstrom, sustainability editor at AdWeek.
10:40 a.m.Ford Fireside ChatThe way manufacturers are approaching customer experience and product development in a rapidly evolving industry has changed. Hear from Ford Motor Company’s Chief Futurist, Jennifer Brace along with Ford EV customers of the all-electric Mustang Mach-E and F-150 Lightning for a panel discussion on EV ownership today, consumer trends and how customer voices play a key role in shaping the company’s future moderated by automotive journalist Kristin Shaw.
11 a.m.Solving Consumer Charging AnxietyThe auto and energy industries are going electric, and you’re at the front seat of change. Your EV journey is unique, shaped by your lifestyle, location and vehicle choice. How will the industry craft YOUR ideal experience? Learn from innovators like Matt Teske, CEO of Chargeway, as he unveils the future of EV customer experience. Be the first to explore Chargeway’s cutting-edge technology, putting a personalized touch on every EV driver’s journey in a conversation with Car & Driver’s John Voelcker.
11:25 a.m.Product RevealJoin Mei-ling Wong, head of international branding, at NIU for a major news announcement.
12:15 p.m.Automotive and Micromobility Press ToursAutomotive Booth Press Tour: Cruise with the pros! Get an insider’s look at the latest in the auto world. Join our industry briefings at Ford, Volvo, Lexus, Hankook, Yokohama, and VinFast booths. – E-Bike & Micromobility Press Tour: Electrify Expo and Industry Day Austin features a lineup of nearly 100 micromobility and e-bike titans. Take a tour of the hottest players, including NIU, KTM, JackRabbit, Owlet, and TLT Board.
1:30 p.m.Ride, Drive + Demo ExperiencesAutomotive Ride and Drives: Drive into the future with the big guns! All the heavyweights are in the ring: BMW, Ford, Lexus, Mitsubishi, Polestar, Porsche, Tesla, Toyota, Volvo, VW, VinFast, and more surprises in store! Don’t miss the showroom and witness these automotive giants under one roof. – E-Bike + Micromobility Demos: Power up your ride! Join e-bike and micromobility demos with all the big players: Livewire, GoCycle, JackRabbit, Owlet, and more! Don’t miss the ride of a lifetime with the industry’s best.
4:30 p.m.Industry Happy Hour + NetworkingEnjoy happy hour and mingle with top executives, policy makers, media moguls, and influencers.

For the complete roster of speakers and the detailed schedule, and to secure your tickets for Electrify Expo Industry Day in Austin, visit the website at https://www.electrifyexpo.com/industry-day. For group purchase inquiries please reach out to tickets@electrifyexpo.com.


SOURCE | IMAGES: ELECTRIFY EXPO

AUTHOR: 

RANDI BENTIA

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