- Electrify Showoff Driven by Yokohama will feature the largest gathering of customized electric vehicles and aftermarket brands.
- The inaugural weekend of Electrify Showoff Driven by Yokohama in Long Beach, taking place on May 19-21, has already sold out its automotive aftermarket space.
- The event will showcase over 20 show car categories to judge, with dozens of exhibiting aftermarket brands specializing in EV personalization.
- Yokohama Tire is the presenting sponsor and is excited to see a new wave of EV enthusiasts creating a new car culture.
If you’re a fan of customized cars and electric vehicles, then you’re going to love the latest announcement from Electrify Expo! The largest electric vehicle festival in North America is debuting its Electrify Showoff Driven by Yokohama to all seven cities on the 2023 tour, making it the largest gathering of customized electric vehicles and automotive aftermarket brands that shape the industry.
“There is a car culture resurgence emerging from a new breed of auto enthusiasts,” says BJ Birtwell, founder and executive producer of Electrify Expo. “Electrify Showoff Driven by Yokohama is the home for EV builders, tuners, and brands like Yokohama and others who are rightly embracing this surging movement and preparing their businesses for the inevitable shift to all things electric.”
The Ultimate EV Personalization Destination: Showcasing the Most Radical Customized Electric Vehicles and Awarding the Best in Over 20 Categories
As the epicenter of EV personalization, it will feature the world’s most radical customized EVs, from electric cars to electric trucks, e-bikes, and more. There will be over 20 show car categories to judge, including “Best of Show,” “Best Performance,” “Best Audio,” and “Best Paint.” This is the ultimate destination for automotive aftermarket brands and show car owners, as there are dozens of exhibiting aftermarket brands that specialize in EV personalization. These include Meguiar’s, STEK USA, Alloy Gator, Shopmonkey, and many others who are official category sponsors of the event.
Customized EVs and Aftermarket Brands Showcase at Electrify Showoff with Yokohama Tire as Presenting Sponsor
Yokohama Tire is proud to be the presenting sponsor of Electrify Showoff Driven by Yokohama. “We’re thrilled to be the presenting sponsor of Electrify Showoff Driven by Yokohama,” said Andrew Briggs, Yokohama Tire’s VP of marketing and product management. “Yokohama has held a place in the enthusiast aftermarket for a long time, so it’s great to see a new wave of enthusiasts creating a new EV car culture before our eyes. We can’t wait to see what this newly imagined future might hold, and Showoff is going to be THE place to see it!”
Electrify Expo: More Than Just Showoff, Promoting EV Adoption with Demonstrations and Test Rides, Featuring Top Brands in Electrification
The Electrify Expo weekend is not just about Showoff, but it is a significant part of the event. It will influence overall personalization trends throughout the industry and be the heartbeat of EV customization culture. The festival aims to address one of the most challenging barriers to mass adoption of electric vehicles – first-hand experience with the product – with meaningful demonstrations and test rides.
Electrify Expo is bringing together top brands from around the world to meet consumers at all stages on their path to electrification. So, whether you’re a fan of electric motorcycles, bikes, scooters, skateboards, boats, surfboards, or anything else electric, you’re sure to find something to love at the Electrify Expo.
Interested brands and individuals can learn more about Electrify Showoff Driven by Yokohama at https://www.electrifyexpo.com/showoff.
Don’t miss out on this exciting opportunity to witness the next wave of custom car culture arrive at Electrify Expo via Electrify Showoff Driven by Yokohama! To stay up to date on the latest news and announcements from Electrify Expo, visit www.electrifyexpo.com and follow on Twitter, Facebook and Instagram.
SOURCE | IMAGES: ELECTRIFY EXPO
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