Episode 314 with Electrification Coalition: Electrify The Way We Move
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Episode 314 with Electrification Coalition: Electrify The Way We Move

Image showcasing Electrify Podcast episode 314 with hosts Jarod DeAnda and Matt Teske with guests Emily Pape and Torin Spencer from the Electrification Coalition, titled Electrify The Way We Move

In episode 314 of the Electrify Podcast, industry experts Emily Pape and Torin Spencer from the Electrification Coalition joined hosts Jarod DeAnda and Matt Teske (Chargeway) to discuss the pivotal role of electrification in transforming transportation. The conversation shed light on the coalition’s multifaceted approach to promoting electric vehicles (EVs) and overcoming barriers to widespread adoption.


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Unpacking Electrification Coalition’s Mission and Strategies

The Electrification Coalition stands as a nonpartisan, nonprofit organization dedicated to driving the adoption of electric vehicles. Emily and Torin explained the coalition’s comprehensive strategies, spanning policy development, advocacy campaigns, consumer education, fleet vehicle electrification, and infrastructure planning. Torin emphasized the need for education, stating, “People are afraid of things they don’t fully understand.” He also highlighted the suitability of EVs for daily commutes, noting, “People’s regular trips are less than 100 miles round trip a day. EVs cover that easily.”


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Addressing Knowledge Gaps and Overcoming Resistance

A major theme of their discussion was the need to educate people about EVs to dispel misconceptions. Emily highlighted the parallels between smartphone battery usage and EV charging, stating, “Almost every American today owns a smartphone… we understand how those batteries work.” Torin emphasized the need to bridge knowledge gaps and easing consumer concerns, particularly regarding battery management and charging practices. He added, “EVs are super effective… and the more chargers that go in… the more useful those EVs will become for everybody.”


Workplace Charging, Community Engagement, and Infrastructure Expansion

The conversation turned to the significance of workplace charging and its role in facilitating EV adoption. Emily and Torin mentioned recent successes, such as the installation of charging hubs in cities like Orlando, Florida, and the implementation of the National Electric Vehicle Infrastructure (NEVI) program across various states. Emily emphasized the economic impact of EV manufacturing, also elaborates on the EVAL program, aimed at recognizing and incentivizing employers to invest in workplace charging infrastructure, stating, “Companies being based here in the US… [are] creating good jobs.” Torin echoes this sentiment, highlighting the positive impact of workplace charging on reducing emissions and enhancing convenience for EV drivers. Emily also highlighted the importance of continued infrastructure development to address range anxiety and enhance accessibility for EV drivers.

Blue Hyundai car plugged into non-NACS charger
Kia

Mentioning Norway’s Success

Throughout the discussion, Emily and Torin drew inspiration from Norway’s success in promoting electric vehicles. They highlighted Norway as a global leader in EV adoption, showcasing the transformative impact of supportive policies and proactive initiatives. Norway’s example served as a testament to the possibilities of widespread electrification and underscored the importance of collaborative efforts in driving sustainable transportation forward.


Industry Collaboration and Economic Impact

The conversation touched on partnerships between the private sector and electrification initiatives. Emily emphasized the economic impact of EV manufacturing, noting the creation of job opportunities and community engagement initiatives. The conversation highlighted the importance of industry collaboration in driving positive change and fostering innovation in the electric transportation sector.


Overcoming Hurdles and Embracing Innovation

Matt probes further into the challenges of competing domestically and internationally in the EV market. Torin highlights the efforts of major companies like Ford in producing innovative EV models, emphasizing, “Ford, Chevy, the lot – they’re all making really good cars and they’ll continue to do so.” The conversation also touches upon the evolution of charging technologies and the need for standardization, with Torin expressing optimism about future advancements.


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Driving Change through Education and Collaboration

Jarod explores the importance of peer-to-peer contact in influencing EV adoption decisions. Emily emphasizes the role of media representation in shaping perceptions, citing examples like the Barbie movie featuring an EV-driving character. Torin emphasizes the need for industry collaboration and highlights the diverse range of initiatives undertaken by the Electrification Coalition to drive positive change.


Looking Ahead: Opportunities and Challenges

As the conversation draws to a close, Jarod, Matt, Emily and Torin reflect on the future of electrification. Emily expresses her passion for school bus electrification, citing its potential to improve air quality and enhance children’s health. Torin shares his aspirations for fleet vehicle electrification, envisioning a future where electric vehicles dominate the transportation landscape.

For more information on the Electrification Coalition, visit the website and follow them on X/Twitter, Facebook, Instagram and LinkedIn.


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AUTHOR: 

RANDI BENTIA

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