Hankook Tire Accelerates EV Adoption with iON Showcase and Demo District Sponsorship at Electrify Expo Long Beach
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Hankook Tire Accelerates EV Adoption with iON Showcase and Demo District Sponsorship at Electrify Expo Long Beach

Electrify Expo Orlando Hankook Tire EV Demo District Kia EV6 2
  • Hankook Tire presents its iON tire range tailored for EVs at Electrify Expo Long Beach.
  • Hankook sponsors Electrify Expo’s Demo District, advocating for EV adoption and sustainable mobility solutions at all 2024 events.
  • Hankook partners with EV enthusiast Kim Java to share experiences on social media.

Hankook Tire, a leader in the U.S. tire market, prioritizing investments in technology, manufacturing, will exhibit its innovative iON tire portfolio tailored specifically for EVs at booth #201 during Electrify Expo Long Beach event happening this weekend from May 31 to June 2, 2024, at the Long Beach Convention Center.


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In an effort to promote the adoption of EVs and educate consumers about sustainable mobility solutions, earlier this year Hankook Tire announced their sponsorship of Electrify Expo’s Demo District, an interactive zone providing hands-on experiences with electric vehicles. This sponsorship commitment extends to all Electrify Expo events throughout 2024.

Electrify Expo Orlando Hankook EV Demo District Ford Mustang Mach-e side

The Long Beach event will launch the festival’s weekend with an Electrify Expo Industry Day on May 31, featuring discussions with thought leaders from various brands driving the transition towards EV adoption. Hankook Tire will participate in the Industry Day press tour, offering attendees an exclusive preview of its booth starting at 1:35 p.m. PT.

During the event, Hankook Tire will collaborate with EV enthusiast and content creator Kim Java, who will share her experiences on Hankook Tire’s social media platforms.


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KC Jensen, Vice President of PC/LT Sales at Hankook Tire, will also deliver a presentation at the Amazon Recharge Zone (booth #114) on June 1 and 2 at 11:00 a.m. PT, focusing on the EV market and Hankook Tire’s iON product line.

hankook tire presentation at electrify expo press tour

“We are thrilled to be participating in one of Electrify Expo’s flagship events, and look forward to joining other leaders in the EV space in Long Beach at one of the expo’s original locations,” expressed Rob Williams, President of Hankook Tire America Corp. He views Electrify Expo as an excellent platform for engaging with consumers and ignite enthusiasm for sustainable mobility solutions.

Hankook Tire showcases its iON live of EV tires at Electrify Expo

Hankook Tire will maintain its presence at other Electrify Expo locations, including San Francisco, CA on August 24-25, New York, NY, on October 12-13, and Austin, Texas, on November 9-10. Visitors to these exhibitions will have the opportunity to explore Hankook’s diverse range of iON products, tailored to improve performance across various EV models and driving conditions, meeting the evolving demands of EV drivers.

For further details about Hankook Tire, visit their website.


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IMAGES: ELECTRIFY EXPO

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AUTHOR: 

RANDI BENTIA

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