Hankook iON EV Tires Take Center Stage at Electrify Expo, Alongside Demo District Sponsorship
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Hankook iON EV Tires Take Center Stage at Electrify Expo, Alongside Demo District Sponsorship

Hankook Tire showcases its iON live of EV tires at Electrify Expo
  • Hankook introduces iON tires, designed specifically for EV, including iON evo and iON evo AS models, engineered for superior performance.
  • Hankook showcases its iON tire range at Electrify Expo, aiming to inspire EV adoption and promote sustainable mobility solutions.
  • Hankook sponsors Electrify Expo’s Demo District, providing hands-on EV experiences, accelerating EV adoption, and reinforcing its commitment to shaping the future of mobility.

This year’s Electrify Expo sees Hankook Tire, a leading tire manufacturer, taking the spotlight as it showcases its complete lineup of exclusive electric vehicle (EV) iON tires. With a dedicated commitment to shaping the future of mobility, Hankook showcases its innovative iON evo and iON evo AS tires, engineered to meet the unique demands of EVs. Additionally, Hankook proudly sponsors Electrify Expo’s Demo District, providing hands-on experiences with electric vehicles. By supporting this initiative, Hankook aims to accelerate the adoption of EVs and educate consumers about the benefits of sustainable mobility solutions.


Hankook’s commitment to driving the EV market forward is evident in its varied iON product range, which includes exceptional options such as the iON evo and iON evo AS tires. These products are carefully engineered to meet the precise needs of electric vehicles, with specialized engineering focusing on tread wear, noise reduction, and superior grip performance. Such dedication firmly underscores Hankook’s commitment to advancing EV technology.

“As North America’s largest and #1 EV event, Electrify Expo serves as an ideal venue for Hankook to demonstrate our full range of EV tires and engage with consumers who are passionate about electric mobility,” said Rob Williams, President of Hankook Tire America Corp. “Our iON tire lineup is a testament to our commitment to delivering superior driving performance and safety for EV owners. By participating in events like Electrify Expo and showcasing our EV tire technology, Hankook aims to inspire consumers and the industry alike to embrace sustainable mobility solutions.”

“It is clear that there is a need for a tire that is exclusively designed for the unique characteristics of an electric vehicle, and that is something often overlooked by consumers,” said BJ Birtwell, CEO of Electrify Expo. “Hankook’s tire technology, and specifically its iON product, will provide greater performance and durability over traditional tires for EV owners. You really don’t know how critical having an EV tire is until you experience the difference, and Electrify Expo attendees will be able to experience it firsthand.”

Photo of attendees test driving a Ford Mustang Mach-E at Electrify Expo in New York

Attendees at Electrify Expo events in Long Beach, CA (May 31-June 2), San Francisco, CA (August 24-25), New York, NY (October 12-13), and Austin, TX (November 9-10), will have the opportunity to check out Hankook’s comprehensive iON product range. These EV tires are design to enhance performance across a variety of electric vehicle types, from sedans to performance SUVs, and in diverse driving conditions. Whether it’s the iON evo and iON evo SUV for exceptional summer performance or the iON evo AS and iON evo AS SUV for all-season versatility, Hankook’s tire lineup is tailored to meet the evolving needs of EV drivers.

For further information on Hankook’s EV tires, visit hankooktire.com. To purchase tickets and view the Electrify Expo schedule, visit electrifyexpo.com.



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