Episode 304 with BJ Birtwell: The State of the Electric Vehicle Nation
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Episode 304 with BJ Birtwell: The State of the Electric Vehicle Nation

Image showcasing Electrify Podcast episode 304 with host Jarod DeAnda and guest BJ Birtwell, the CEO of Electrify Expo, titled The State of the EV Nation

Electrify Expo’s BJ Birtwell Discusses Cybertruck, Online Electric Vehicle Buying, And More

  • Tesla’s participation in Electrify Expo and the launch of the Cybertruck in November 2023 have generated global attention and boosted electric vehicle awareness.
  • Amazon and Hyundai will launch online car sales in 2024, transforming the auto industry and eliminating the need for in-person dealership visits.
  • Electrify Expo is rapidly growing, expanding to three new cities in 2024 and attracting mainstream consumers interested in electric vehicles.

BJ Birtwell, CEO and Founder of Electrify Expo, the largest and most exciting electric vehicle event in the United States, made an appearance on a live-streamed Electrify Podcast hosted by Jarod DeAnda on the Electrify News X account on November 30, 2023.



The Future of Car Buying: Transforming the Dealership Experience with Electric Vehicle Sales Online

Image showcasing Hyundai Sante Fe at 2023 LA Auto Show
Hyundai Santa Fe showcased at 2023 LA Auto Show: Amazon and Hyundai’s exciting online EV sales announcement

On the podcast, Birtwell said: “The ability for consumers to purchase Hyundai’s electric vehicle lineup directly from Amazon will elevate Electrify Expo into a leading ‘point of sale option’. And perhaps the best option, because there is no better place to experience and compare all EVs head to head than at Electrify. Since this partnership was announced, we’ve been hearing many OEMs talk about evolving their direct-to-consumer sales funnel. The industry seems to be heading to a radical shift in the car buying process.”

Online sales removes the need to visit the dealership in person. This is particularly beneficial if a test drive has been conducted at the Electrify Expo. Traditional, in-person dealership visits are being substituted with more flexible, convenient, and time-effective alternatives.


BJ Birtwell at Electrify Expo 2023 Industry Day ATX: Launching Product in an eWorld with Anker

Birtwell mentioned that Electrify Expo’s attendees have shifted from the primarily eco-conscious early electric vehicle adopters to the more mainstream early majority consumer segment. These attendees are considering adopting EVs for a variety of reasons. Paramount among these reasons is the long-term savings an EV provides over gas-powered, internal combustion engine (ICE) vehicles. Birtwell compared the global shift from gas to electric and hybrid cars as wide and far-reaching as the initial movement to motor vehicles from horse-drawn carriages.

Image showcasing a chart of EV Manufacturer Growth at Electrify Expo between 2021 and 2024
Electrify Expo EV manufacturer growth between 2021 and 2024.

Electrify Expo has seen incredible growth over the last two and a half years, including the 15 shows completed so far. There are three new cities added to the Expo’s calendar for 2024, which are Denver, CO, Phoenix, AZ, and Orlando, FL. Birtwell thanked electric vehicle expert Loren McDonald of EVAdoption.com for speaking about the state of the EV nation at Electrify Expo’s Industry Day in Austin, Texas, in November 2023, as an important part of the Electrify Expo.


Tesla Participates in Electrify Expo

  • Photo of a man looking at the features of a Tesla Model Y at Electrify Expo in New York
  • Photo of attendees test driving a Tesla Model 3 at Electrify Expo in New York

Tesla joined the Electrify Expo as an exhibitor for events coming up in 2024. The company originally joined the Expo in 2023 as the only touring EV event in which the company has participated, making a significant change to its previous marketing strategy. A wide variety of other EV makers participate in the shows as well.  An unprecedented closer look at Tesla’s Cybertruck occurred at the recent Electrify Expo in Austin, Texas.


Tesla Cybertruck Delivery Event on November 30, 2023, in Austin, TX

First unveiled in 2019, the Cybertruck is Tesla’s first truck. The futuristic vehicle looks like something straight out of a post-apocalyptic movie, with a stainless-steel exterior, called an “exoskeleton”. The Tesla Cybertruck saga has been nothing short of a cinematic thriller. With unexpected delays, dramatic pricing increases, and intriguing spy shots, the journey has been a wild ride. 


Approximately a Dozen Trucks Were Delivered to Owners During a Live-Streamed Broadcast On X, Elon Musk’s Social Media Platform

A live broadcast of the delivery event was streamed on Musk’s social media platform X, formerly known as Twitter. The event concluded in less than half an hour. During the live-streamed broadcast, approximately a dozen trucks were handed off to their new owners. This live event allowed Tesla enthusiasts and prospective customers around the world to witness this pivotal moment.


Cybertruck Assessment: Electric Vehicle Enthusiasm, Market Potential, and Utility

Loren McDonald, CEO of EVAdoption, said about the Cybertruck: “The Cybertruck is clearly unique and has many impressive capabilities, but it also fell well short of expectations in both range and price. The truck, however, will see strong demand from Tesla fans and urban road and weekend warriors – in essence, people seeking the new, greener, and futuristic Hummer. But one interesting unknown is will the Cybertruck also become popular for work usage by construction companies and fleets, in essence replacing Ford F-150s, or will it be mostly used by consumers who want to say, “Look at me”?”


The Cybertruck Offers An Impressive Payload

The Cybertruck features a payload capacity of 2,500 pounds and an 11,000-pound towing capacity. These numbers aren’t just impressive; they firmly establish the Cybertruck as a heavyweight in the electric truck market. Regarding payload, the Cybertruck’s 2,500-pound capacity means it can handle substantial cargo with ease. Whether it’s construction materials, equipment, or other hefty loads, the Cybertruck is up to the task.


Range, Speed, and Revised Pricing

Tesla’s Cybertruck comes in three trims: Cyberbeast, All-Wheel Drive, and Rear-Wheel Drive. Prices have increased significantly since they were first announced in 2019. Those changes are noted below.

Tesla’s Cybertruck will have a starting price of $60,990 for the rear-wheel drive model, which is expected to be available in 2025. The vehicle’s estimated range is 250 miles, and it can accelerate from 0 to 60 miles per hour in a commendable 6.5 seconds. $39,900 was the starting price in 2019.

For those seeking more power and traction, the all-wheel drive iteration of the Cybertruck comes with a price tag of $79,990 and is slated for delivery in 2024. This model impresses with an estimated range of 340 miles, 0 to 60 acceleration in a swift 4.1 seconds, and a top speed of 112 miles per hour. $49,900 was the price in 2019.

At the premium end of the spectrum is the “Cyberbeast” model, starting at $99,990 with deliveries commencing next year. This version boasts an estimated range of 320 miles, a blistering 0 to 60 acceleration time of 2.6 seconds, and can reach top speeds of 130 miles per hour, according to Tesla’s figures. The 2019 price for this model was $60,990.


The Cybertruck Is Attracting Massive Attention Around the World

Electric vehicle adoption experts, pundits, and advocates point to the truck’s high price, heavy weight, and limited availability as downsides to its support for EV adoption. However, the unmistakable look of the truck has gained worldwide attention, and that attention benefits the EV revolution as more attention is focused on electric vehicles. Because of this, the overall benefit to EV adoption that the truck provides is a marketing function, increasing awareness of electric vehicles through its many media appearances.


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IMAGES: TESLA, ELECTRIFY EXPO

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AUTHOR: 

BILL PIERCE

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