Lucid Air Updates: Customization, Competitive Pricing, and Impressive Range
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Lucid Air Updates: Customization, Competitive Pricing, and Impressive Range

Image showcasing Lucid Air in four models
  • The Lucid Air lineup now offers four models: Air Pure, Air Touring, Air Grand Touring, and Air Sapphire.
  • Lucid’s Air Pure starts at $77,400, making it a competitively priced luxury electric vehicle.
  • The Air Pure RWD model features a range of up to 419 miles and can add 150 miles of range in under 12 minutes with DC fast charging.

Lucid Motors has introduced a significant series of updates to its Air lineup, focusing on improved customization options and more affordable pricing. Leading this rejuvenation are the Air Pure, with an enticing starting price of $77,400, and the Air Touring, available from $85,900. These enhancements include a broader array of choices for both interior and exterior color options, and notably, the much-admired Stealth Appearance is now accessible at a more attractive price point. Furthermore, the Air Pure RWD model features an impressive EPA-estimated range of up to 419 miles, thanks to Lucid’s advanced electric vehicle technology. What sets it apart is its ability to add 150 miles of range in less than 12 minutes with DC fast charging, surpassing the capabilities of competing models such as the Audi e-tron, Mercedes-Benz EQS, Porsche Taycan, and Tesla Model S.


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Lucid’s Air lineup offers a compelling combination of style, performance, and value, positioning itself as a standout choice in the luxury EV segment. While the Tesla Model S is undeniably impressive, some drivers may prefer a more traditional steering wheel. The Mercedes-Benz EQS takes a non-minimalist approach, featuring a dashboard filled with screens and a focus on traditional luxury. The Porsche Taycan offers sports car aesthetics and performance, though with a slightly less spacious interior. Lastly, the Audi E-Tron GT caters to those seeking a luxurious long-distance touring experience, sharing its DNA with the Taycan.


Customization: Lucid’s Expanded Color Palette and Affordable Luxury

Image showcasing Lucid Air in four models

Among Lucid’s newly added features, the expanded range of interior and exterior color options is sure to lure customers seeking a unique aesthetic appeal in their vehicles. Particularly noteworthy is the inclusion of the widely admired Stealth Appearance, now available at a more accessible price point, indicating Lucid’s endeavor to make luxury more affordable. Furthermore, the Fathom Blue paint option has been made more widely available (excluding Sapphire).


Redefining Luxury with Affordable Pricing and Exceptional Range

Lucid has always been about luxury, but they’re making it even more accessible. The Air Pure starts at just $77,400. That’s pretty darn reasonable for a car that features a range of up to 419 miles according to the EPA. Plus, it looks good and drives like a dream.

One of the big selling points of Lucid’s Air lineup is the electric technology. With their in-house engineering magic, they’re giving you the freedom to drive longer distances without the anxiety of running out of juice. And when you do need to recharge, their DC fast charging can add 150 miles in less than 12 minutes. That’s a game-changer for sure.


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Enhanced Comfort: Lucid Air Comfort & Convenience Packages for a Cozier Ride

Lucid knows that comfort is key. That’s why they’re introducing new Comfort & Convenience Packages. You can get these extras for the Air Pure and Air Touring models, and they come standard with the Lucid Air Grand Touring and Sapphire.

Image showcasing Lucid Air Comfort and Convenience package

For the Air Pure, this package brings you some awesome features: a heated steering wheel, toasty rear seats, soft-close doors, four-zone climate control, and power rear window sunshades. Say goodbye to chilly mornings and too much sun in your eyes!


Innovation Everywhere

Lucid is all about innovation, and it shows. They’ve improved pretty much everything in the Air lineup. There’s a brand-new electric motor that they’ve cooked up in-house, and it’s a real silent performer. Plus, they’ve got a new battery pack just for the Air Pure RWD, which gives you loads of room in the back and front trunks.


Value-Packed Features: Lucid Air Models Deliver High-Tech Comfort and Convenience

Image showcasing Lucid Air starting price at $77,400

No matter which Air model you pick, you’re getting some serious bang for your buck. The Air Pure, starting at $77,400, comes with wireless Apple CarPlay, a massive 34-inch curved Glass Cockpit display, and heated front seats and steering wheel. The headlights are super cool with Lucid’s Micro Lens Array LED tech, and you’ve got advanced driver assistance systems and software updates that keep things fresh.

Now, if you’re going for the Air Touring model, you get all the same great stuff from the Comfort & Convenience Package. But there’s more! You also get a power open and close frunk – no more struggling with that heavy lid. And, as if that’s not enough, they’ve thrown in heated precision wipers too.

Lucid is stepping up their game, giving you more options, more comfort, and more value. It’s all about making luxury more accessible and letting you hit the road in style.


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IMAGES: LUCID

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AUTHOR: 

BILL PIERCE

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