AUTO

BMW and MINI’s Record-Breaking 2023 Sales in the U.S.

January 3, 2024

BMW achieved a 9% increase in sales in 2023, setting a new annual record in the U.S.
Electric vehicles (EVs) accounted for 12.5% of BMW’s total sales in 2023.
MINI brand sales grew by an impressive 13.5% in 2023, reflecting strong market performance.

BMW of North America recently released its sales results for the fourth quarter of 2023 and the entire year, and the numbers are nothing short of remarkable. Both the BMW and MINI brands in the U.S. have achieved record-breaking sales figures, showcasing the strength of these iconic automakers in the American market. Electric vehicles (EVs) played a pivotal role in this success, solidifying their presence as a driving force in the American automotive landscape.

BMW Brand Soars to New Heights

In the fourth quarter of 2023, BMW reported the sale of 107,881 vehicles in the U.S., marking a 6% increase from the same period in 2022 when 101,738 vehicles were sold. The full-year 2023 results are even more impressive, with BMW’s sales climbing by 9%, totaling a remarkable 362,244 vehicles compared to the 332,388 vehicles sold in 2022. This achievement represents a new annual record for BMW sales in the U.S., a testament to the brand’s enduring appeal.

_{Electrify Expo Austin attendees waiting in queue to test drive the BMW iX}

The Rise of BMW Electric Vehicles

One of the driving forces behind BMW’s success in 2023 was its EV lineup. With the introduction of the first-ever BMW i5 in November, the brand expanded its electric offerings to include the BMW i4, BMW i5, BMW i7, and BMW iX. In the fourth quarter of 2023, BMW sold 14,374 battery electric vehicles (BEV), a remarkable 65.4% increase from the same quarter in 2022 when 8,689 were sold. Over the course of the entire year, BMW sold 45,417 battery electric vehicles, accounting for an impressive 12.5% of total sales.

Additionally, the company also saw substantial sales of plug-in hybrid electric vehicles (PHEV) in 2023, totaling 25,318 units. In total, BMW sold 70,735 electrified vehicles, constituting 19.5% of its total sales. These figures underscore BMW’s commitment to sustainable mobility and its ability to cater to a diverse range of customer preferences.

Sebastian Mackensen, President & CEO of BMW of North America, attributes the company’s success to its extensive and high-quality product lineup, as well as its strong partnership with its national dealer network. He emphasized that BMW continues to deliver the ultimate driving experience, whether customers choose an internal combustion engine (ICE) vehicle, a fully electric vehicle, or a plug-in hybrid electric vehicle.

MINI Brand’s Impressive Growth

The MINI brand also experienced significant growth in the U.S. market. In the fourth quarter of 2023, MINI reported the sale of 10,728 vehicles, reflecting a 4% increase from the same period in 2022 when 10,319 vehicles were sold. For the entire year, MINI’s sales surged by an impressive 13.5%, with a total of 33,497 vehicles sold in 2023 compared to 29,504 in 2022.

BMW - Get Charged Up in the Bay Area at Electrify Expo - The Ultimate EV Festival — _{BMW iX Electric SUV displayed at Electrify Expo}

These outstanding sales figures for both the BMW and MINI brands in the U.S. in 2023 underscore the growing prominence of electric vehicles in the automotive landscape. BMW’s extensive range of electrified vehicles is resonating with customers, reflecting a growing shift towards sustainable and eco-friendly mobility solutions. As the automotive industry continues to evolve, BMW and MINI are well-prepared to lead the way, delivering electrifying driving experiences to meet the changing needs and preferences of American consumers.