Ron Zaras discusses breaking the 2024 Pikes Peak International Hill Climb record with the Hyundai IONIQ 5 N, his story in racing, and the future of EVs.

07/17/2024

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MOTORSPORTS

2024 Marks the First Year an EV Will Be the Pace Car at PPIHC

For the first time, an electric vehicle will be the Official Pace Car at the Pikes Peak International Hill Climb.

05/22/2024

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MOTORSPORTS

Hyundai IONIQ 5 N to Compete for EV Record at Pikes Peak International Hill Climb

The Hyundai IONIQ 5 N production electric vehicle will compete for a top finish at the Pikes Peak International Hill Climb in June 2024.

05/11/2024

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PODCASTS

Episode 318 with Ben Schaffer: Unplugged Performance

Ben Schaffer of Unplugged Performance talks South Park, Tesla Cybertruck, Pikes Peak, and King of the Hammers on Electrify Podcast.

03/21/2024

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PODCASTS

Episode 315 with Randy Pobst & Drew Dayton: Yokohama Tire

Race car driver Randy Pobst, with Yokohama Tire specialist Drew Dayton, partners for racing tires, now venturing into the EV space.

02/29/2024

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EXPO

The Sierra Echo Unveiled by Hypercraft and Sierra Cars at Industry Day

Hypercraft, Sierra Cars, Blockhouse Racing, and innovation collide at Industry Day Long Beach to push the limits of Motorsport.

06/09/2023

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EXPO

Lucy Block Honors Late Husband Ken Block at Pikes Peak

Lucy Block races Pikes Peak in honor of Ken Block, driving the SIERRA ECHO EV. A heartfelt tribute and support for the 43 Institute.

05/19/2023

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Electrify Reviewed

Ford Mustang Mach-E vs. Tesla Model Y: A Deep Dive into the Best Electric SUV

Rivian R1T vs. Ford F-150 Lightning Review: Comparing the Best Electric Pickup Trucks

EU EV Sales Are Rising, Gas Cars Are Sliding, and the U.S. Should Pay Very Close Attention

2027_Toyota_Highlander_Limited_Spellbound2Tone_001

The Toyota Highlander EV Arrives With 320 Miles of Range and a Strategy That Finally Makes Sense

Attendees interacting with Tesla Optimus humanoid robot at Electrify Expo, reflecting Tesla’s focus on AI, robotics, and autonomy.

Tesla Stops Building Icons and Bets on Robots, Autonomy, and Software Revenue

PODCASTS

Episode 333 with Ron Zaras: Breaking Pikes Peak Record

Ron Zaras discusses breaking the 2024 Pikes Peak International Hill Climb record with the Hyundai IONIQ 5 N, his story in racing, and the future of EVs.