Ron Zaras discusses breaking the 2024 Pikes Peak International Hill Climb record with the Hyundai IONIQ 5 N, his story in racing, and the future of EVs.

07/17/2024

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MOTORSPORTS

2024 Marks the First Year an EV Will Be the Pace Car at PPIHC

For the first time, an electric vehicle will be the Official Pace Car at the Pikes Peak International Hill Climb.

05/22/2024

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MOTORSPORTS

Hyundai IONIQ 5 N to Compete for EV Record at Pikes Peak International Hill Climb

The Hyundai IONIQ 5 N production electric vehicle will compete for a top finish at the Pikes Peak International Hill Climb in June 2024.

05/11/2024

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PODCASTS

Episode 318 with Ben Schaffer: Unplugged Performance

Ben Schaffer of Unplugged Performance talks South Park, Tesla Cybertruck, Pikes Peak, and King of the Hammers on Electrify Podcast.

03/21/2024

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PODCASTS

Episode 315 with Randy Pobst & Drew Dayton: Yokohama Tire

Race car driver Randy Pobst, with Yokohama Tire specialist Drew Dayton, partners for racing tires, now venturing into the EV space.

02/29/2024

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EXPO

The Sierra Echo Unveiled by Hypercraft and Sierra Cars at Industry Day

Hypercraft, Sierra Cars, Blockhouse Racing, and innovation collide at Industry Day Long Beach to push the limits of Motorsport.

06/09/2023

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EXPO

Lucy Block Honors Late Husband Ken Block at Pikes Peak

Lucy Block races Pikes Peak in honor of Ken Block, driving the SIERRA ECHO EV. A heartfelt tribute and support for the 43 Institute.

05/19/2023

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Electrify Reviewed

Ford Mustang Mach-E vs. Tesla Model Y: A Deep Dive into the Best Electric SUV

Rivian R1T vs. Ford F-150 Lightning Review: Comparing the Best Electric Pickup Trucks

Used EVs Are Crushing Myths: New Study Reveals Which Brands Have the Best Battery Health

Visitors gather at a Tesla display during Electrify Expo, exploring EVs as buyers rush to secure federal tax credits before deadlines.

EV Tax Credit Is Gone, Here Is How Shoppers Still Save Big In 2025

Rivian spin-off ALSO’s full micromobility lineup including the TM-B e-bike, TM-Q quad, and electric cargo vehicle.

ALSO by Rivian Launches the TM-B E-Bike and It’s a Whole New Way to Ride

PODCASTS

Episode 333 with Ron Zaras: Breaking Pikes Peak Record

Ron Zaras discusses breaking the 2024 Pikes Peak International Hill Climb record with the Hyundai IONIQ 5 N, his story in racing, and the future of EVs.