Could a New-age Roadmaster Put Buick Back on Top?
Close this search box.

New-age Roadmaster Could Put Buick on Top

buick roadmaster concept flagship

In a recent episode of the Electrify News podcast, Matt and Jo pondered Buick’s role in an all-electric future— but if they’d seen this new-age Buick Roadmaster-style “Flagship” concept? They might have been a bit lot more optimistic!

This Buick concept was first posted on Bēhance as a an art project from a group of Chinese designers. That’s significant, because Buick is a big deal in China, where it has long enjoyed a prestigious reputation as the car brand of choice for guys like Sun Yat Sen, one of the founding fathers of modern China, and Zhoi Enlai, who was the first premiere of the People’s Republic of China.

To their credit, too, Buick was among the first western brands to lean into the Chinese market, where buyers in the all-important 35-50 HHI demographic see the big, soft sedans as something like limousines— and that’s been especially true of Buick’s minivans and crossovers. And those big, comfy Buick crossovers, by the way? They have already been fully electric in China for years.

In that context? A massively expensive, ultra high-end Buick Flagship concept like the one shown here makes perfect sense for China— but could it work in the US?

As the Buick brand struggles for relevance in the US, a high-end, ultra-luxe “Roadmaster” sort of living room on wheels equipped with GM’s Super Cruise autonomous driving tech? That might be a pretty compelling alternative to something like the Tesla Model X or Lincoln Star Concept. Combine a compelling product with GM’s nationwide dealer and service network and award-winning OnStar connected safety system?

We think a new Buick Roadmaster might be a winner— but what do you guys think? Check out a few of the Flagship concept renderings to get a sense of it, below, then let us know what you think of the idea in the comments. If you really want to get into a deep dive and see the whole project, head over to Bēhance and watch the video.


Buick “Roadmaster” Flagship Concept


FTC: We use income earning auto affiliate links. Learn more.



Leave a Reply

Your email address will not be published. Required fields are marked *




Image showcasing GreenPower’s Type A Nano BEAST and Type D BEAST electric, purpose-built, zero-emission school buses.

GreenPower Rolls Out First Electric School Buses in West Virginia

many open Level 3 EV Chargers from Tesla at night

What Is a Level 3 Electric Vehicle (EV) Charger?

Chevrolet Equinox EV from rear view and parked and overlooking water at sunset.

The Chevy Equinox EV Could Be 2024's Most Affordable EV

Image showcasing Electrify Podcast episode 314 with hosts Jarod DeAnda and Matt Teske with guests Emily Pape and Torin Spencer from the Electrification Coalition, titled Electrify The Way We Move

Episode 314 with Electrification Coalition: Electrify The Way We Move

Image showcasing 2023 Nissan Leaf on public mountainside highway

NEVI-Funded EV Charging Stations Are Coming to Maui, Hawaii

Image showcasing Kia EV6 parked in an Electrify America EV charging parking spot and stall

2024 Will Be the Year EV Charging Becomes Convenient & Standardized

Men's EVRYjourney Black 500W