Super Bowl “big game” brought us a lot of big commercials for electric cars. This week, Jo and Chris talk about EV marketing, and how that somehow always benefits Tesla.
We also talk about how Harley-Davidson’s LiveWire brand doin’ it for the children, why the $40,000 Ford F-150 Lightning electric pickup is getting a summon mode similar to the $80,000 Model S luxury sedan, and how the Rivian may not be the best choice for the tailgating crowd.
Polestar Super Bowl Ad
Electrify News Podcast
- We talk about the traffic spikes that electric car commercials airing during the Super Bowl created for Tesla. Here’s some of the numbers that back that up.
- In addition to the Polestar ad (above), we also talk about GM’s multimillion dollar, star-studded ‘Big Game’ commercial. You can watch that here.
- In this post, Micah Toll talks about LiveWire revenue being about evenly split between motorcycles … and kids’ balance bikes.
- We mention an unreleased update to the FordPass app was leaked showing off a version of the “summon” function on Teslas. You can read more about it here.
ORIGINAL CONTENT FROM ELECTRIFY NEWS.
FTC: We use income earning auto affiliate links. Learn more.