Episode 209: Super Bowl Ads, LiveWire Sells Kids' Bikes, Summon Ford
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Episode 209: Super Bowl Ads, LiveWire Sells Kids’ Bikes, Self-driving F-150

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This weekend’s Super Bowl “big game” brought us a lot of big commercials for electric cars. This week, Jo and Chris talk about EV marketing, and how that somehow always benefits Tesla.

We also talk about how Harley-Davidson’s LiveWire brand doin’ it for the children, why the $40,000 Ford F-150 Lightning electric pickup is getting a summon mode similar to the $80,000 Model S luxury sedan, and how the Rivian may not be the best choice for the tailgating crowd.

 

Polestar Super Bowl Ad

Video courtesy Polestar.
 

Electrify News Podcast

 

SHOW NOTES

  • We talk about the traffic spikes that electric car commercials airing during the Super Bowl created for Tesla. Here’s some of the numbers that back that up.
  • In addition to the Polestar ad (above), we also talk about GM’s multimillion dollar, star-studded ‘Big Game’ commercial. You can watch that here.
  • In this post, Micah Toll talks about LiveWire revenue being about evenly split between motorcycles … and kids’ balance bikes.
  • We mention an unreleased update to the FordPass app was leaked showing off a version of the “summon” function on Teslas. You can read more about it here.
 

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