Expo Debut: BMW, Toyota Bring the Big Guns to New York
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Expo Debut: BMW, Toyota Bring Flagships to NY

Electrify Expo New York - North American Debut of New 7

Toyota and BMW both chose Electrify Expo New York as THE place to debut their all-new, electrified flagship sedans to America!

Electrify Expo New York was the place to be for car-spotters last weekend, as both Toyota and BMW selected the Long Island stop of North America’s largest electric vehicle festival as the place to show off their new, flagship sedans to the American public for the first time — and the crowds absolutely raved about them!

 

2023 BMW i7 Series

 

This wasn’t just the public’s first chance to see the all-new, all-electric BMW 7 in person, it was our first chance, too — and were totally taken in by the meticulous attention to detail throughout the vehicle. Everywhere you look in the car, you’ll see clever details like the faceted “crystal” seat controls and dashboard trim, whose visual pattern is mirrored in the precision perforated leather seats and the big 7’s startup screen.

All of that adds up to support the notion that this is probably the best-looking new 7 in twenty years. Despite all that ultra-luxe effort from BMW, though, our favorite detail had to be the subtly embossed “7” logo pressed into the sheet metal in the doorjambs of the big sedan.

If they’re paying attention to the view you’ll get before you even step into the car, odds are they got a lot of other stuff right too.

 

2023 Toyota Crown HYBRID MAX

 

The launch of the new-for 2023 Toyota Crown is a huge deal for Toyota — and not just because it’s effectively replacing the Toyota Avalon in the top spot of the brand’s sedan lineup. It’s more about what the “Crown” nameplate means to Toyota.

The Crown was the first model ever offered by Toyota — then called “Toyopet” — in 1955, and it was the first Japanese car sold in the US a few years later, in 1958. The Crown not only launched the brand, then, it effectively declared that Toyota was coming for the US market, and that they had big ambitions.

Fast-forward to 2022, and Toyota is once again coming for the US market — but not just Ford and GM. Toyota is coming for Tesla with an electrified car that splits the difference between sedan and crossover in stance and size, and looks every bit as cutting-edge, styling-wise, as the Tesla Model S.

Will Toyota build quality and a nearly seventy years worth of a reputation rock-solid dependability be able to move the needle in Toyota’s direction? Time will tell, but the Japanese brand seems really serious about electrifying its entire lineup, and we are here for it!

 

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AUTHOR: 

JO BORRAS (EIC)

2 Responses

  1. “Toyota is coming for Tesla with an electrified car that splits the difference between sedan and crossover in stance and size, and looks every bit as cutting-edge, styling-wise, as the Tesla Model S.”

    That comment is a joke right? The all vinyl interior looks like a slightly updated Avalon from the 1990s.

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