- Austin hosts the Electrify Expo 2024 tour’s final stop at Circuit of the Americas, showcasing top EVs like the Tesla Cybertruck and GMC Hummer EV.
- Ford’s Mustang Mach-E Rally will tackle a custom dirt course, letting attendees feel its off-road performance.
- The Track Experience, powered by Austin Energy, lets attendees check off a bucket-list moment as they feel the thrill of driving top EVs on the iconic race track.
- The festival runs from 10 a.m. to 5 p.m. on Saturday, November 9, and Sunday, November 10. Tickets are available online or at the event.
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Electrify Expo, North America’s largest EV festival, is back, hosted at the iconic Circuit of the Americas (COTA) on November 9-10. With 1 million square feet dedicated to EVs of all shapes and sizes, this is a grand finale that will push the limits of EV excitement in Texas. From luxury EV test drives to rally runs, Austin is about to see what the best electric vehicles really feel like up close and personal.
Former President Donald Trump recently made an appearance at Austin’s Joe Rogan Studios, bringing extra hype to the city. And with EVs at COTA and heated discussions around traditional energy and new policies, Austin is at the crossroads of past and future. Austin is a place where technology, politics, and culture collide head-on.
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Why Electrify Expo in Austin?
Austin is such a cool city. Known for its vibrant music scene, amazing restaurants, and a love for all things outdoors, it’s a place where creativity and innovation are baked into everyday life. And with its reputation as a tech hub and growing EV community, it’s no wonder events like Electrify Expo choose Austin to showcase the latest in electric vehicles and sustainable tech.
Additionally, Austin is an EV hotspot grappling with real challenges. Renters, for instance, are practically begging for more EV charging stations in apartment complexes, which has pushed the city to expand public EV charging sites dramatically. In fact, Austin recently ranked as one of the top 10 EV-friendly markets in the U.S., according to the National Association of Realtors, thanks to a strong EV adoption rate and growing infrastructure.
It’s no secret that Texas loves its cars, but as we all know, electric vehicle sales are on the rise nationwide, and Austin’s right in the thick of it. It makes sense, then, for Electrify Expo to end its 2024 tour right here, where EV enthusiasm meets the undeniable demand for better infrastructure.
“Austin is my hometown and this year we’re pulling out all the stops,” said BJ Birtwell, CEO and founder of Electrify Expo. “With the ever-growing popularity of EVs in Texas, we invite skeptics, enthusiasts, curious onlookers and thrill seekers – to join us for a weekend of exciting experiences for all ages in an outdoor festival environment.”
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The Electrify Expo Lineup in Austin
You want to know what’s on the agenda? Let’s start with the EV Track Experience, powered by Austin Energy, where attendees will get to test some of the best electric vehicles directly on COTA’s raceway. You can experience the Tesla Cybertruck and GMC’s Hummer EV and Sierra EV Denali in action for the first time in Austin.
And for the first time ever, the Ford Mustang Mach-E Rally takes center stage with a dirt course designed to showcase what an electric vehicle can handle off-road.
“The Mustang Mach-E Rally was tailor-built for off-pavement performance and thrill seekers,” said Tom Somerville, Marketing Director for Enthusiast Electric Vehicles at Ford Motor Company. “The Mustang Mach-E Rally is the first electric vehicle from Ford to take Mustang freedom and fun to dirt roads. The car handles so well in loose corners and on dirt, that we want Electrify Expo attendees in Austin to feel the difference that this electric SUV can offer. Plus, we’re excited to chat with folks about our Ford Power Promise program, which helps take the guesswork out of home charging with a complimentary charger and standard installation so they can fill up at home and are ready to go on whatever adventure each day has in store.”
Between the corners, bumps, and high-speed twists, Ford is ready to prove that EVs are built for more than just the city streets.
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Electrify Expo has quickly become the top event in the U.S. for everything electric. Whether you’re into speed, style, or pure comfort, there’s a lot here for you to explore and demo, including:
- Ford: Mustang Mach-E, F-150 Lightning, E-Transit
- GMC: HUMMER EV, Sierra EV Denali
- Lexus: 2024 RZ 450e, 2024 RX 450h+, 2024 NX 450h+, 2024 TX 550h+
- Lucid: Air models
- Nissan: ARIYA, LEAF
- Porsche: Taycan
- Rivian: R1T, R1S, R2, R3
- Tesla: Cybertruck, Model S, Model 3, Model X, Model Y
- Toyota: Grand Highlander Hybrid, Prius Prime, RAV 4 Prime, bZ4X, Sienna HV
- Volvo: EX30, C40 Recharge, XC40 Recharge, EX90
- Polestar: Polestar 3 and 4
Besides the automakers, Electrify Expo Austin attendees can explore an exciting lineup of e-bikes, e-scooters, and other micromobility options from top brands, featuring both two- and four-wheel rides, including:
- SUPER73
- GoTrax Bikes + Scooters
- Stacyc
- JackRabbit
- Landmaster
- Amazon
- Austin Energy
- Anker
- and many more
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Electrify Expo Austin Can’t-Miss Attractions: More Than Just Cars
Electrify Expo has more than just the latest and greatest EVs. Here’s what you absolutely can’t miss:
- The Track Experience by Austin Energy: Take top EVs for a spin on the famous race track, an experience you won’t forget!
- Tesla Cybertruck Display: Get a close look at the much-anticipated Cybertruck all weekend long.
- GMC’s Austin Debut: See the GMC HUMMER EV and Sierra EV Denali up close, marking their first appearance at Electrify Expo.
- High-Speed Bike Course: Feel the adrenaline as you zoom through a custom-built course on electric bikes, designed for speed lovers.
- LSV Demo Zone: Try out the latest in electric golf carts and see what’s new in neighborhood rides.
- Rivian’s Full Lineup: Test drive Rivian’s brand-new R2 and R3 models, alongside the crowd favorites, R1T and R1S.
- Amazon Recharge Zone: Join sessions all weekend that tackle EV FAQs and bust common myths about electric driving.
- Electrify Showoff: Check out customized EVs and get inspired to create your own unique look!
On top of that, brands like Nissan (bringing in the LEAF and ARIYA), Porsche (showcasing the Taycan), and Lucid (with its Air models) are all rolling out the red carpet for attendees to get hands-on with the future of mobility.
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Where EV Passion Meets Real-World Challenges
Events like Electrify Expo are about connecting with people behind these EVs and understanding what’s pushing this shift toward cleaner, faster rides. Austin, with its growing EV community, has unique challenges – charging access for renters being a big one.
Even now, the city is in a race to install more EV charging stations, because Texans are buying up EVs, but they need places to charge them. This demand isn’t going away, and events like Electrify Expo only amplify the urgency.
And even if you’re just curious about EVs, there’s something powerful about seeing a Tesla Cybertruck next to a Porsche Taycan or a Ford Mustang Mach-E roughing it out on a dirt course.
The sheer diversity on display reflects the diversity in the EV market itself. So whether you’re an EV enthusiast, a skeptic, or just looking for a fun weekend, Electrify Expo’s Austin finale is the place to be.
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A Weekend of EVs. Get Your Tickets Now!
With Electrify Expo lighting up COTA and Trump’s visit stirring political talk, Austin is the scene of some very different but equally charged conversations this weekend. While some may still be on the fence about EVs, the momentum is unmistakable. The city is evolving, and as its EV infrastructure grows, so does its readiness for the future.
So, grab your tickets online, take in the sights, and see firsthand how Electrify Expo is helping shift perspectives in the heart of Texas.
Stay updated on the latest Electrify Expo news and announcements by visiting www.electrifyexpo.com, and following Electrify Expo on X, Facebook, Instagram, and YouTube.
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SOURCE | IMAGES: ELECTRIFY EXPO
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