In a lively and thought-provoking episode of the Electrify Podcast, host Jarod DeAnda is joined by BJ Birtwell, the Founder and CEO of Electrify Expo, and Mike Spagnola, the President and CEO of SEMA (Specialty Equipment Market Association). The trio dives deep into the world of electric vehicles (EVs), the future of the automotive industry, and how both SEMA and Electrify Expo can collaborate to drive the EV market forward.
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The Intersection of SEMA and Electrify Expo
The podcast kicks off with Jarod introducing the guests, highlighting their extensive backgrounds in the automotive industry. BJ shares his gratitude towards SEMA, noting that his passion for automobiles was significantly shaped by attending the SEMA show for 25 years. He states, “If it wasn’t for SEMA, I don’t know if my love and passion for the automobile would be where it’s at today.”
Despite their different focuses, with SEMA traditionally centered around internal combustion engine (ICE) vehicles and Electrify Expo on EVs, BJ and Mike find common ground. BJ humorously compares their conversation to a boxing match, likening it to “Tyson vs. Holyfield” but more relatable to “Jake Paul vs. Mike Tyson.”
Navigating Legislation and Market Challenges
A significant portion of the discussion revolves around the impact of legislation on the automotive industry. BJ and Mike express concerns about government mandates potentially stifling innovation and consumer choice. BJ emphasizes the importance of free market capitalism, arguing that consumers should have the right to choose the type of vehicle they drive without being forced into a single option. Mike echoes this sentiment, adding, “We believe that EV is part of our future… but it should not be government mandated.”
The guests get into the economic implications of stringent regulations, particularly in California, where aggressive EV adoption targets have been set. Mike highlights the potential $60 billion hit to the industry by 2026 if current mandates are enforced, emphasizing the need for a more balanced approach that allows for various technologies, including hybrids (HEV), hydrogen (FCEV), and biofuels.
Embracing Innovation and the Future of Customization
Despite the challenges, both BJ and Mike are optimistic about the future of EVs and the automotive industry. They discuss the exciting potential of EV conversions and the growing interest among hot rodders and younger generations in modifying their vehicles. Mike shares insights from SEMA’s efforts to support this trend, mentioning their EV-focused initiatives at the SEMA show, which included 22,000 square feet dedicated to EV manufacturers and components.
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BJ recounts a personal anecdote about a skeptic who, after experiencing an EV at Electrify Expo, completely changed his tune and even started considering modifications for his newly purchased EV. This highlights the transformative power of firsthand experiences in shifting perceptions and driving EV adoption.
The Road Ahead: Collaboration and Consumer Choice
The podcast highlights how crucial it is for SEMA and Electrify Expo to work together. Both BJ and Mike agree that working together will help preserve the aftermarket industry’s ability to modify and customize vehicles. Mike states, “We all have to work together to make sure we can continue to modify vehicles… because we all want to personalize, we all want to be different.”
The conversation wraps up on a positive note. Jarod highlights how the automotive industry is evolving, with more EV options from different manufacturers meeting a variety of consumer needs. BJ shares his optimism about the future, saying, “I’m really bullish on where things are headed… with all the amazing technology and offerings that are coming down the pipe.”
Final Thoughts
The Electrify Podcast episode with BJ Birtwell and Mike Spagnola highlights the dynamic and ever-changing automotive industry. By connecting traditional ICE vehicles with the growing EV market, SEMA and Electrify Expo are creating a more inclusive and innovative future. BJ perfectly summarizes this by saying, “The less we make this about the environment, the better,” focusing instead on the many benefits and exciting possibilities that EVs offer.
For more information on SEMA, visit www.sema.org and www.semashow.com. The SEMA Show takes place November 5-8, 2024 at the Las Vegas Convention Center in Las Vegas, NV.
For more information on Electrify Expo, visit www.electrifyexpo.com.
2024 Electrify Expo Schedule
| Date | Location |
| March 16-17 | Orlando, FL (new location for 2024) |
| May 4-5 | Phoenix, AZ (new location for 2024) |
| May 31-June 2 | Long Beach, CA |
| July 13-14 | Denver, CO (new location for 2024) |
| August 24-25 | San Francisco, CA |
| September 14-15 | Seattle, WA |
| October 12-13 | Long Island, NY |
| November 8-10 | Austin, TX |
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