Kubota Electric Tractor Unveiled with AI, Automation, and Efficiency in Focus at CES 2024
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Kubota Electric Tractor Unveiled with AI, Automation, and Efficiency in Focus at CES 2024

Image showcasing Kubota unveils the New Agri Concept combining automation, AI and electrification, designed from the ground up to support a wide range of tasks.
  • Kubota’s 2030 vision revolves around the Kubota electric tractor, integrating AI, automation, and electrification.
  • CES 2024 showcased the electric tractor’s features, including rapid charging, quiet operation, and versatile applications.
  • Kubota’s enduring commitment to innovation drives expansion and technological advancements, with a focus on the Kubota electric tractor.

From CES 2024, Kubota North America Corporation (KNA) stole the limelight by unveiling its 2030 vision and holistic approach to innovation and technology integration, all centered around the Kubota electric tractor. Drawing upon more than a century of providing customer solutions in areas like food production, clean water, and the environment, Kubota’s leaders from around the world came together to offer attendees an immersive glimpse into the future of their electric tractor lineup, showcasing seamless integration of artificial intelligence, automation, and electrification.


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“Kubota is transitioning from being a trusted equipment provider into a solutions provider,” emphasized Todd Stucke, Kubota Executive Officer and the newly appointed president of Kubota Tractor Corporation. Renowned for versatility, durability, and reliability in the compact equipment market, Kubota’s machines have always been easy to own and operate. Stucke stated, “Today, they’re evolving to be even more intuitive, putting data and AI directly in the hands of residential equipment owners to enhance their lives and make things easier, more productive, and more efficient.”

One of the highlights of Kubota’s CES 2024 presentation was the introduction of the New Agri Concept – a fully electric, multi-purpose vehicle designed to support a wide range of tasks, setting new standards in the Kubota electric tractor lineup. With six independent drive motors and a standard three-point hitch, the Kubota electric tractor can accommodate various implements for common operations, such as mowing and tilling. Notably, this vehicle offers rapid charging capabilities, going from 10% to 80% charge in less than six minutes, minimizing downtime and ensuring quick return to work. Its electric drives enable quiet operation, making the Kubota electric tractor ideal for residential settings or nighttime use.


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The immersive video presentation demonstrated Kubota’s vision for combining autonomous technology and AI to provide solutions for residential or small-acreage growers, all revolving around the Kubota electric tractor. Key technologies showcased included automatic data collection, real-time monitoring, AI-driven issue identification, labor-saving automation, water management automation, and a data platform to enhance productivity.

Brett McMickell, Senior Technologist for Kubota North America, expressed his excitement about the New Agri Concept, emphasizing its alignment with Kubota’s design philosophy and long history of technology innovation, specifically in the context of the Kubota electric tractor. He stated, “This concept vehicle, as shown in the immersive video, displays the future potential of fusing digital and physical to provide complete solutions for our customers. Many technologies, such as AI, connectivity, and autonomy, need to come together in order to realize Kubota’s vision of providing solutions across the food value chain – from growers to consumers. Kubota provided more than a vision, but an invitation to be part of the future where technology works seamlessly with our customers to create a more sustainable and efficient society.”

Image showcasing Kubota unveils the New Agri Concept combining automation, AI and electrification, designed from the ground up to support a wide range of tasks.

Founded in Osaka, Japan, in 1890, Kubota continues to operate in over 120 countries, guided by its founder’s principles related to food production, clean water, and environmental stewardship. In North America, Kubota is renowned for its iconic orange compact equipment used on farms, ranches, commercial and residential properties, and construction sites across the continent.


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IMAGES: KUBOTA

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