By focusing on ways to improve efficiency at its assembly lines, performance EV brand Polestar has managed to reduce carbon emissions by 6% per car.
Polestar says that it’s proving that business growth and climate goals are compatible, as it targets to a truly climate-neutral car by 2030, and reach climate neutrality across its value chain by 2040.
“We work with each step we take to support our climate strategy,” says Thomas Ingenlath, Polestar CEO. “Goals set 10 or 20 years ahead in time might feel ‘fluffy,’ (and) that’s where proper reporting comes in— making us accountable for the steps taken every year towards that goal. This is the climate decade. Change and improvement must happen all the time, now, and we can’t afford to wait. I’m proud to say we reduced greenhouse gas-emissions per car sold by 6%.”
We try not to get mired down in politics and climate talk here on Electrify News. We’re car people, and we love driving, going fast, and having fun in our EVs. That said, we all like to think we’re doing good, and if we needed yet another reason to heap praise on a top-shelf performance sedan from Sweden, well— the Polestar team just gave us a reason.
Bonus: it’s an objective, quantifiable, and measurable reason!
“What gets measured gets done,” says Fredrika Klarén, Head of Sustainability at Polestar. “Sustainability reporting is key to the transparency we abide by at Polestar. Through annual reports, we monitor our direction towards our ambitious goals and show that we do what we say.”
Doing what you say. That’s where respect begins, isn’t it? Take a few minutes to watch the sustainability report video, below, and let us know what you think of the brand’s goals and their progress towards meeting them in the comments section at the bottom of the page.
Polestar Sustainability Report
SOURCE | IMAGES: POLESTAR.