- Simon Cellard’s unique Chrome Gold/Black wrap on his Tesla Model 3 Performance gained significant social media attention, with a viral TikTok video reaching over a million views.
- His Tesla Model 3 features Forgiato EV 001 wheels with gold center caps.
- Simon won the “Best Wrap / Graphics” award at Electrify Showoff Driven by Yokohama Tire.
The allure of the Tesla Model 3 lies not just in its advanced technology but in its ability to become a canvas for individual expression. Simon Cellard, a Tesla enthusiast from Phoenix, AZ, has taken this canvas and turned it into an award-winning custom EV that has captured the attention across social media and of other EV enthusiasts.
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His story from an ordinary college student to a well-known figure in the Tesla community shows how passion, creativity, and the drive to stand out can make all the difference in a world that often favors conformity.
“I wanted my car to be the only one like it on the road,” Simon shares, reflecting on his motivation to dive into custom Tesla modifications. His story began in 2019 when he purchased his first Tesla Model 3 SR+. Living next to a Tesla Service Center during college, Simon was always around the stylish, silent cars that ignited his interest in the EV space. But for him, not only did it represent owning a Tesla, it was about making it truly his own.
The customization journey took off when Simon decided to wrap his Tesla Model 3 Performance, torn between Matrix Black and Chrome Gold. “I couldn’t decide between Matrix Black and Chrome Gold, so I decided I would get both,” he explains. This choice was the beginning of what would become an iconic look, catching the eyes of many and launching Simon into the limelight.
His TikTok videos showing his unique Tesla quickly went viral, with one of his early videos racking up over a million views. “It just blew up,” he says, realizing that his love for customization resonated with a much larger audience.
Simon’s Tesla Model 3 is a rolling example of how personal style can be infused into technology. The 2022 Tesla Model 3 Performance he drives today is a far cry from the stock version he originally purchased.
Equipped with Forgiato EV 001 wheels with gold center caps, OnAir Bags suspension, and an Avery Chrome Gold & TinyBot Matte Frosted Black Custom Wrap, his vehicle is a neck breaker.
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“I’m one of the rare ones to have a chrome wrap. Is it hard to keep clean and scratch-free? Absolutely. But it’s worth it for sure!” Simon admits. The OnAir Bags also allow him to adjust the car’s stance, giving it that perfect, custom look.
The journey wasn’t without its challenges. In a heartbreaking twist, both of Simon’s Teslas—yes, he now owns two Chrome Gold/Black Model 3s—collided during a video shoot. “Broke my heart hearing the sound of them on the video just crashing into each other,” Simon recalls.
Despite the setback, Simon didn’t give up. With the support of his close friend Luca, a former Tesla employee who has played a key role in his customization journey, Simon was able to restore his cars to their former glory. Today, they’re better than ever, standing as a symbol of resilience and dedication. This hard work, dedication and unique vision were recognized at Electrify Showoff Driven by Yokohama Tire at Phoenix 2024, where he won the “Best Wrap / Graphics” award.
Simon’s story is about celebrating individuality and the pursuit of perfection. His advice to others is simple: “Be unique!” His build, followed by 2.3 million people across various platforms, continues to inspire and influence others in the Tesla community. From basic mods to high-quality upgrades, Simon’s approach has always been about aligning his car’s aesthetic with his personal vision, proving that with the right mindset, your vehicle can be a true reflection of who you are.
The Tesla Model 3 has become increasingly popular, ranking as the 12th best-selling car in 2023. Simon Cellard’s customizations on his 2022 Tesla Model 3 Performance make sure it stands out from the crowd.
His journey reminds us that it’s not just about the destination, but about the daring, creative choices we make along the way. Whether you’re a car enthusiast or just someone who appreciates unique craftsmanship, Simon’s story reminds us that life is too short not to be exactly who you want to be a compelling reminder that life is too short not to be exactly who you want to be—even if that means wrapping your Tesla in a one-of-a-kind chrome gold.
For more information on Electrify Showoff Driven by Yokohama Tire, visit www.electrifyexpo.com/showoff and follow on social media – Facebook, Instagram, Twitter, and YouTube.
2024 Electrify Expo Schedule
| Date | Location |
| March 16-17 | Orlando, FL (new location for 2024) |
| May 4-5 | Phoenix, AZ (new location for 2024) |
| May 31-June 2 | Long Beach, CA |
| July 13-14 | Denver, CO (new location for 2024) |
| August 24-25 | San Francisco, CA |
| September 14-15 | Seattle, WA |
| October 12-13 | Long Island, NY |
| November 8-10 | Austin, TX |
OWNER/VEHICLE DETAILS
Owners: Simon Cellard
Location: Phoenix, AZ, USA
Vehicle: 2022 Tesla Model 3 Performance
Horsepower: 450-500 hp (336-373 kW)
Facebook: /thegoldentesla
Instagram links: @the_golden_tesla
TikTok: @the_golden_tesla
YouTube/Video links: @thegoldentesla
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ELECTRIFY SHOWOFF AWARDS
| Show | Category |
| Electrify Showoff Phoenix, AZ 2024 | Best Wrap / Graphics |
VEHICLE MODIFICATIONS
| Category | Description |
|---|---|
| Wheels & Tires | Forgiato EV 001 with gold center caps |
| Chassis & Suspension | OnAir Bags |
| Exterior | Avery Chrome Gold & TinyBot Matte Frosted Black Custom Wrap Design, Full Carbon Fiber Kit, Rear Auto Carbon Wing, Custom Rear Bumper, Reviver Digital Plate, Limo 5% Tint |
| Lighting | LOWGLOW underglow, Hansshow Ambient Lighting |
| Interior | Carbon Fiber Gold Steering Wheel (azaautowheel) |
2022 Tesla Model 3 Performance Photo Gallery
IMAGES: ELECTRIFY EXPO
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