Bridgestone Unveils Turanza EV: A Game-Changer for Electric Vehicle Tires
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Bridgestone Unveils Turanza EV: A Game-Changer for Electric Vehicle Tires

Bridgestone unveils Turanza EV, the game-changer for EV tires, debuted at Electrify Expo Long Beach. Enhanced performance, sustainability, extended wear life.
  • Bridgestone’s Turanza EV tire with ENLITEN technology enhances EV performance with excellent tread life, minimal noise, and confident wet handling.
  • The tire incorporates renewable and recycled materials, showcasing Bridgestone’s commitment to sustainability.
  • PeakLife technology in the Turanza EV tire extends tire life and improves fuel efficiency, offering exceptional wear resistance and reduced rolling resistance.

Revolutionizing the world of electric vehicles (EVs), Bridgestone Americas has set the stage for an electrifying debut at Electrify Expo in Long Beach, California today. Bridgestone has just unveiled its groundbreaking Turanza EV grand touring tire, specifically designed to enhance the performance of premium EVs. Featuring the cutting-edge Bridgestone ENLITEN technology, this tire promises exceptional tread life, minimal noise, and superior wet handling. With a range of sizes, including fitments for popular models like Tesla Model 3, Model S, Model X, Model Y, and Ford Mustang Mach-E, with 13 additional sizes launching in early 2024, the Turanza EV tire is set to revolutionize the EV driving experience.

Bridgestone Raises the Bar with ENLITEN Technology

Bridgestone’s groundbreaking Turanza EV tire, equipped with ENLITEN technology, leads the way as North America’s first replacement tire to feature this innovation. ENLITEN technology is specifically designed to enhance all-season performance, extend wear life, and facilitate the use of renewable and recycled materials in tire production. This game-changing core technology prioritizes:

  • Next-generation tread compound: Crafted with all-season performance in mind, the Turanza EV tire offers superior wear life and wet performance.
  • Enhanced structural components: Say goodbye to uncomfortable rides. The Turanza EV tire provides balanced ride comfort, excellent steering feel, and controlled noise, thanks to its state-of-the-art structural design.
  • Efficiency redefined: Bridgestone’s commitment to efficiency shines through with the Turanza EV tire. It optimizes rolling resistance and wear, making it a perfect fit for both ICE and EV platforms.

Bridgestone Puts Sustainability in the Driver’s Seat

Not only does the Turanza EV tire elevate EV performance, but it also champions sustainability. Through the use of renewable and recycled materials, Bridgestone is driving positive change. The Turanza EV tire incorporates the following eco-friendly elements:

  • Recycled carbon black: Bridgestone utilizes end-of-life tires to create recycled carbon black, reducing waste and conserving resources.
  • Synthetic rubber from recycled plastics: By transforming plastic bags and bottles into synthetic rubber, Bridgestone is giving these materials a new lease on life.
  • Renewable soybean oil: The Turanza EV tire harnesses the power of soybean oil, a renewable resource, to make a positive environmental impact.
  • Rice Husk Silica: Bridgestone has found an ingenious purpose for rice husks, typically discarded after harvesting. By deriving Rice Husk Silica from this byproduct, the company maximizes sustainability.

“With the accelerated progress toward an electrified vehicle fleet, we’re thrilled to launch a tire that is designed to help drivers get the best overall experience from their electric vehicles, including ride comfort, all-season driving performance and excellent wear life,” stated Riccardo Cichi, President and Chief Sales Officer, Bridgestone Americas. “We are also excited to introduce ENLITEN, which marks a major pivot in how we approach tire technology and design to deliver both exceptional dynamic performance and increased use of renewable and recycled materials.”

Unleashing PeakLife Technology for Extended Tire Life

Bridgestone’s engineers have gone above and beyond to deliver extraordinary performance and longevity with the Turanza EV tire. The introduction of PeakLife technology has been a game-changer. Here’s what you need to know:

  • Maximize Mileage Range: The Bridgestone Turanza EV tire is engineered to maintain a long mileage range per charge while ensuring excellent tread life and premium performance. With Bridgestone’s ENLITEN tire technology, these tires offer energy-efficient performance and low rolling resistance.
  • Long-Lasting Sustainability: The new Turanza EV tire sets a benchmark with its remarkable 50,000-mile limited warranty. It achieves this thanks to a cutting-edge tread compound featuring PeakLife polymer technology. This innovation overcomes the challenges of load and torque that typically cause premature wear in EVs, ensuring sustainable longevity.
  • Serene and Quiet Drives: Experience a whisper-quiet ride with the Bridgestone Turanza EV tire, thanks to QuietTrack technology integrated into the tread design. It reduces road noise, providing a comfortable and peaceful driving experience.
  • Confidence on Wet Roads: The Bridgestone Turanza EV tire delivers exceptional wet braking and handling, comparable to leading OE touring tires. Drivers of electric vehicles equipped with these tires can enjoy confident control on wet roads while benefiting from excellent tread wear.

Turanza EV Tire: A Testament to Bridgestone’s E8 Commitment

The unveiling of the Turanza EV tire speaks volumes about Bridgestone’s dedication to its E8 Commitment. This commitment encompasses eight key values, each beginning with the letter “E.” Let’s dive into how the Turanza EV tire aligns with this visionary roadmap:

  • Energy: Bridgestone’s Turanza EV tire maximizes energy efficiency, empowering drivers to go the extra mile.
  • Ecology: With its extensive use of renewable and recycled materials, the Turanza EV tire embodies Bridgestone’s commitment to ecological sustainability.
  • Ease: The Turanza EV tire offers a whisper-quiet ride, ensuring a comfortable and enjoyable driving experience.

The Bridgestone Turanza EV grand touring tire marks a significant milestone in the world of electric vehicles. With its state-of-the-art ENLITEN technology, this tire not only enhances the performance of premium EVs but also sets new standards for sustainability. By incorporating renewable and recycled materials and introducing groundbreaking technologies like PeakLife, Bridgestone is shaping the future of tire manufacturing. The Turanza EV tire is a testament to Bridgestone’s unwavering commitment to energy, ecology, and ease, providing drivers with an exceptional driving experience while treading lightly on the planet. Get ready to embrace a new era of electric vehicle tires with the Bridgestone Turanza EV – where performance meets sustainability.


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