AUTO

Rivian Opens First Canadian Showroom in the Vancouver Area

July 20, 2023

Rivian opens first Canadian showroom in Burnaby on July 28, providing a hands-on experience for buyers.
Showroom features augmented reality (AR) technology for visualizing vehicle configurations.
Rivian expands into Canada, offering more options in the growing electric vehicle market and emphasizing comprehensive customer support.

Rivian, the American automaker making waves in the electric vehicle (EV) industry, is gearing up to open its first-ever Canadian showroom in Burnaby. Set to open its doors at the Amazing Brentwood on July 28, this showroom will be the go-to destination for all EV enthusiasts in Canada.

“The launch of Rivian Spaces is a key part of our next phase of growth, introducing retail sites as a primary experiential touchpoint and bringing the brand to life through an in-store experience,” said Tony Caravano, Rivian’s Senior Director of Customer Engagement. This move highlights Rivian’s commitment to engaging with customers on a personal level, offering them the chance to interact with their vehicles before making a purchase.

Discover Rivian’s Spaces, Where Automotive Retail Meets Casual Comfort

What’s unique about Rivian’s Spaces is that they are designed to be casual and inviting, with a focus on providing a relaxed atmosphere. Denise Cherry, Rivian’s Senior Director of Design and Retail Development, explained that “we’ve peeled away the formality that can be associated with automotive retail and focused on creating a relaxed, family-friendly environment that invites guests to stay awhile and discover at their own pace.” So, forget the pressure of traditional car showrooms – Rivian Spaces are here to make you feel right at home.

One of the standout features of the Burnaby showroom is the incorporation of augmented reality (AR) technology. Visitors will be able to put on a pair of AR goggles and get a digital preview of their chosen vehicle configuration. This means you can finally see that canyon red or forest green model you’ve been eyeing, right before your very eyes.

Strategic Choice: Rivian’s Expansion into Burnaby Sets the Stage for North American Growth

Rivian’s decision to set up shop in Burnaby is a strategic one. Metro Vancouver is a highly vibrant and active community, making it an ideal location for the brand to establish its roots. And with Brentwood mall being centrally located and easily accessible for most of Metro Vancouver, it’s a win-win situation for both Rivian and its potential customers.

Rivian has big plans for expansion. While Burnaby is the first showroom in their immediate expansion plans, Rivian is already eyeing Ontario and Quebec for future locations. The company aims to build a brick-and-mortar footprint across North America, meeting customers where they are and showing up in an authentic way.

Rivian: Electrifying the Canadian Market and Building a Thriving Community of Owners

Rivian’s entrance into the Canadian market couldn’t have come at a better time. With the Ford F-150 Lightning, the Hummer EV, and the Tesla Cybertruck making waves, the addition of Rivian’s electric R1T and R1S offers even more options for Canadian consumers. It’s an exciting era for electric-truck buyers, and Rivian is poised to make a lasting impact.

Moreover, Rivian’s commitment to providing a comprehensive ecosystem of support and service is worth applauding. Alongside their Spaces showrooms, Rivian already boasts over two dozen service centers across the U.S. and Canada. They’re not just selling vehicles; they’re building a community of Rivian owners and enthusiasts.

As an EV enthusiast myself, I can’t help but feel a surge of excitement. Rivian’s showroom in Burnaby is a game-changer for the Canadian EV market. The opportunity to experience these innovative vehicles firsthand, interact with specialists, and explore the AR technology is simply exciting.

So mark your calendars for July 28, and get ready to be amazed by Rivian’s Canadian showroom. Rivian is here to make waves, and I, for one, am ready to ride that wave all the way to a greener and more exciting future.