AUTO

Honda Recognizes Hankook Tire with Two 2023 Mass Production Supplier Awards

September 1, 2024

Hankook Tire won two 2023 Honda Mass Production Supplier Awards for excellence in quality, delivery, and value, especially in EV tire technology.
Hankook’s iON tire is designed specifically for electric vehicles, addressing unique EV demands like higher loads, quicker acceleration, and reduced tire wear.
Hankook showcases the iON tire at the Electrify Expo, highlighting its performance and the importance of EV-specific tires for a better driving experience.

When it comes to winning over skeptics and turning them into EV enthusiasts, there’s one approach that stands out: hands-on experiences. Events like the Electrify Expo provide the perfect platform for potential EV owners to get behind the wheel and feel the difference for themselves. But the success of these events isn’t just about the cars. It’s also about the details that make these vehicles stand out, including the often-overlooked, but essential, EV tires.

Hankook Tire, a leading name in the tire industry, was recently honored by Honda with two 2023 Mass Production Supplier Awards, recognizing their excellence in quality, delivery, and value. This highlights Hankook’s performance and shows their dedication to innovation and strong partnerships with major automotive brands like Honda.

Hankook’s iON tire, designed specifically for electric vehicles, has been turning heads at events like Electrify Expo, where the company highlighted its latest EV-focused technologies.

_{Hankook Tire showcases its iON live of EV tires at Electrify Expo.}

According to Rob Williams, President of Hankook Tire North America, “These awards represent Hankook’s ongoing dedication to innovate with technology and create cutting-edge tires for our OEM partners and customers on the road. We’re excited to continue working with Honda to raise the bar on standards for tire quality, especially in electric and hybrid-electric vehicles.”

Electrify Expo showcases the entire ecosystem that supports electric mobility. Hankook’s sponsorship of the Demo District at Electrify Expo is a perfect example of how the company is committed to educating consumers and industry professionals alike about the importance of EV-specific tires.

The iON tire, designed to handle the unique demands of electric vehicles, including the instant torque and increased weight from battery packs, took center stage at the event. You could see and feel how these tires perform in real-world scenarios, giving you valuable insight if you’re thinking about making the switch to electric.

What sets EV tires like the Hankook iON apart? Traditional tires just don’t cut it when it comes to the demands of electric vehicles. EV tires need to manage higher loads, handle quicker acceleration, and reduce road noise—all while maximizing range. The iON tire, for instance, is specifically engineered to provide a smoother, quieter ride while maintaining the durability and efficiency that EV drivers demand. Safety and performance are two factors that can make or break the EV driving experience.

You’re probably noticing that EV tire wear is becoming a bigger issue, thanks to the extra torque and weight that come with electric vehicles. But don’t worry—Hankook has tackled this problem with their iON tire, designed to last longer without compromising performance. It’s this commitment to long-term value that earned Hankook the prestigious supplier awards from Honda.

visitor at electrify expo shows interest in hankook's ion evo tire exclusive for EV

Image showcasing Electrify Expo Miami 2023 Hankook Tire ion evo

hankook tire ion evo icept at electrify expo

These awards are a reflection of a decade-long partnership between Honda and Hankook, built on mutual trust and a shared vision for the future of mobility. Since 2013, Hankook has been a key player in Honda’s supply chain, consistently delivering high-quality tires that meet the evolving needs of both traditional internal combustion engine (ICE) and electric vehicles.

You can’t overstate how important reliability and performance are. As you consider switching to an electric vehicle, you’ll find that the demand for high-quality, durable EV tires is growing. Brands like Hankook are stepping up, making sure that as the automotive industry evolves, the products you rely on keep up.