- Peter Rawlinson, CEO of Lucid Motors, engaged directly with attendees at Electrify Expo in San Francisco, acting as a product specialist and brand advocate.
- Lucid Motors uses hands-on experiences at events like Electrify Expo to shift consumer perceptions and encourage EV adoption.
- The Lucid Airstream, or “The Bearstream,” was showcased at the event to provide an immersive Lucid Air experience.
At Electrify Expo San Francisco, something truly unique happened, and it wasn’t just the lively crowd or the impressive display of electric vehicles (EVs). What made this event different was a moment that felt surprisingly personal. Peter Rawlinson, the CEO of Lucid Motors, stepped away from his executive role to connect with everyday EV fans. Instead of acting like a distant leader, he was there as a product expert, answering questions about the Lucid Air just like any other booth rep.
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This wasn’t just a CEO “doing his rounds.” Rawlinson’s leadership was clear and personal. He wasn’t hidden away behind a desk or corporate walls. Instead, he showed up in the thick of things, ready to connect. In the heated and often political debate around electric vehicles, Rawlinson’s approach came across as genuine. It’s a reminder that getting people on board with EVs requires real, hands-on experiences now more than ever.
BJ Birtwell, CEO of Electrify Expo, has long understood the power of these experiences. “We’ve always prided ourselves on being more than just an event; we’re a movement dedicated to driving trial and adoption of all things electric,” Birtwell reinforced. It’s this philosophy that brought leaders like Rawlinson out from behind corporate lines and into the heart of consumer engagement.
Lucid Motors has been steadily carving out its niche in the luxury EV space with models like the Lucid Air Pure, Lucid Air Sapphire, and the high-performance Lucid Air Grand Touring. And yet, while the designs and tech of these vehicles are headline-worthy, the real draw for many is the hands-on experience they offer at events. Electrify Expo focuses on genuine engagement and fostering a deeper connection with consumers.
The Lucid Air is packed with advanced technology that can impress even the toughest critics. And there’s no better way to showcase that than with the Lucid Airstream, also known as “The Bearstream.” This fully equipped mobile studio takes the Lucid Air experience on the road.
For Rawlinson, being there was more than just about promoting Lucid’s vehicles. His presence was about changing perceptions and providing a first-hand look at what an EV can offer. Lucid made it clear that they’re focused on creating something far more meaningful than just another vehicle on the road.
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This moment at Electrify Expo wasn’t an isolated one, either. As Electrify heads to Seattle, New York, and Austin, there’s a growing understanding in the industry that real, in-person experiences are what ultimately convert skeptics into EV drivers. We’re in a time where people don’t just want to be told about the benefits of EVs—they want to feel it for themselves, from the torque under their feet to the silence of a zero-emissions ride.
In a marketplace where politics often overshadow products, companies like Lucid are standing out by embracing authenticity. Instead of relying on the usual sustainability talk that has dominated EV marketing, they’re focusing on what drivers really care about: lower ownership costs, easy charging, and the pure excitement of driving.
But at Electrify Expo, Peter Rawlinson showed us a new approach—one that prioritizes connection and curiosity. By cutting through the distractions and offering real substance, Lucid Motors is reaching a fresh group of consumers eager to see, experience, and drive the future firsthand.
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With every interaction, Rawlinson is changing the narrative. And as more industry leaders follow suit, we may just witness the start of an EV era that focuses less on ideals and more on the real, everyday benefits these cars bring to drivers.
As the EV industry grows, so too must the way we talk about it. Events like Electrify Expo show that the path to broader EV adoption isn’t through big promises, but through real-world experiences. And with every in-person connection, they’re helping bring us all closer to an electric future we can be part of.
For more information on Electrify Expo, visit electrifyexpo.com and check them out on social media – Facebook, Instagram, and YouTube.
2024 Electrify Expo Schedule
| Date | Location |
| March 16-17 | Orlando, FL (new location for 2024) |
| May 4-5 | Phoenix, AZ (new location for 2024) |
| May 31-June 2 | Long Beach, CA |
| July 13-14 | Denver, CO (new location for 2024) |
| August 24-25 | San Francisco, CA |
| September 14-15 | Seattle, WA |
| October 12-13 | Long Island, NY |
| November 8-10 | Austin, TX |
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IMAGES: ELECTRIFY EXPO
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