WORK EVS

REE Automotive P7-C Electric Commercial Truck Hits the Road

February 1, 2024

REE Automotive has started deliveries of its P7-C electric commercial truck.
The P7-C is the first fully by-wire vehicle to receive FMVSS and EPA certifications.
Customers can benefit from significant federal and potential state tax credits.
REE’s CEO hails the P7-C as a game-changer for the electric truck industry.

REE Automotive has begun delivery of its P7-C electric commercial truck. As the first fully by-wire truck to achieve U.S. Federal Motor Vehicle Safety Standards (FMVSS) and Environmental Protection Agency (EPA) certifications, the P7-C marks a milestone in the EV industry.

The P7-C electric truck, built on the REECorner modular electric vehicle platform and equipped with REE’s pioneering x-by-wire technology, encompasses steer-by-wire, brake-by-wire, and drive-by-wire systems. This innovation enhances the vehicle’s performance and makes it future-proof and ready for autonomous technology. By eliminating certain mechanical parts in favor of an x-by-wire system, REE can reduce the overall weight of the vehicle. This saves energy and can vastly reduce the wear on consumable parts such as tires and brakes.

Expanding Reach

The company has initiated deliveries of its first batch of P7-C demonstration electric trucks across North America. This move comes through its expanding Authorized Dealer Network, with Pritchard EV being among the first to showcase the electric truck to potential large fleet customers. Additional REE-authorized dealers are expected to join this initiative, broadening the reach of the P7-C.

A significant advantage for customers considering the P7-C is its eligibility for the IRS Commercial Clean Vehicle Tax Credit. This credit can amount to up to $40,000 per vehicle. Furthermore, REE is working to secure various state incentives, potentially pushing the total savings to over $100,000 per vehicle, depending on location.

Daniel Barel, CEO and co-founder of REE Automotive, expressed his enthusiasm for the P7-C, stating, “I believe our REEcorner is a true gamechanger, allowing us to build electric trucks that fleets will want to buy, and drivers will love to drive as we continue to see a strong demand for our work trucks.”

Barel’s pride is evident, as is his anticipation for the positive reception of the first demo electric commercial trucks. “I am incredibly proud of the team at REE,” he continues, “for completing certification of the automotive industry’s first-ever fully x-by-wire vehicle. Our customers have been eagerly waiting for our vehicles to be ready to deliver and now our first demo trucks are on their way to dealerships for customer evaluations.”

Benefits Beyond Driving

The REE P7-C promises superior maneuverability, enhanced safety through redundant systems, improved ergonomics, and efficient maintenance. These features, combined with the electric commercial truck’s modular design and optimal energy efficiency — thanks to that x-by-wire system — position it as an attractive option in the burgeoning electric commercial vehicle market.

With safety in mind, this makes the P7-C a desirable option for commercial fleet managers who are continually looking for ways to make the workplace safer for their employees, while also ensuring safety out on the road. With the vehicle platform ready to adopt autonomous technology in the future, the whole package is very well thought out.

“Achieving this milestone is a testament to REE’s dedicated team and our determination to bring this technology to market safely,” says VP of Government and Regulatory Affairs Richard Colley. “The federal and state incentives that the P7-C will be eligible for will help accelerate fleet electrification in the US, helping to improve public health and meet ambitious climate goals.”

As demo deliveries kick off and the REE P7-C electric commercial truck starts gaining traction across North America, the foresight of REE’s leadership and the far-reaching influence of this vehicle are becoming unmistakably evident. Beyond delivering an improved driving experience and contributing to wider environmental goals, the P7-C electric truck transcends the definition of a mere truck; it’s a smart business decision.