- SUPER73’s collaboration with Howler Brothers is their largest yet, blending outdoor ruggedness with urban flair.
- The highlight of the collaboration is the custom Howler Brothers x SUPER73-S2, priced at $3,800 and available now.
- The collection features custom apparel and accessories designed for outdoor adventures and urban settings.
SUPER73 has introduced its latest collaboration of electric motorbikes with Howler Brothers, a design-driven outdoor apparel company hailing from Austin, Texas. This partnership marks a significant milestone for the company, as it represents their largest co-branded capsule drop to date.
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Blending outdoor ruggedness with urban flair, the collaboration between SUPER73 and Howler Brothers embodies the adventurous ethos of both brands. With a fusion of surf culture and western wear, this partnership introduces distinctive products like a custom SUPER73-S2 e-bike, exclusive Howler Brothers apparel, and limited edition accessories such as a custom Almond surfboard, all crafted with forward-thinking design.
Jake Perucca, Head of Sales & Channel Marketing at SUPER73, expressed excitement about the collaboration, stating, “We’re beyond stoked to announce this partnership between SUPER73 and our buds at Howler Brothers.”
The Ultimate Adventure Companion
Combining a passion for adventure and exploration, they plan to create tools that enable individuals to embrace the spirit of the outdoors. This sentiment is echoed by Paul Graham, VP of Marketing at Howler Brothers, who remarked, “As longtime fans of SUPER73, we’re thrilled to embark on this partnership, combining our shared love for adventure with the ability to push the boundaries of creativity.”
The collaboration between the two brands has resulted in a range of exclusive products designed to highlight their expertise. The centerpiece of the collection is the custom and limited-edition Howler Brothers x SUPER73-S2 electric motorbike, a Lightning Powered Surf Machine inspired by desert and surf landscapes, embodying the spirit of a true Baja cruiser. Priced at $3,800 MSRP and available online, this electric bike offers a unique blend of functionality and style, perfect for urban commutes and off-road adventures alike.
The SUPER73-S2 electric bike features custom elements such as a painted frame and battery casing, beige gum wall tires, and a custom brown leather Kanebilt seat. Additionally, it comes equipped with an attached rear rack, in-frame molle panel with a custom Vedavoo bag, and a custom fabricated fly rod tube holder, among other customizations. With its versatile design, the SUPER73-S2 captures the essence of the great outdoors.
Introducing the Exclusive Howler Brothers x SUPER73 Apparel and Accessories Collection
Complementing the electric motorbike is a range of custom apparel, designed to seamlessly transition from mountain trails to city streets. The apparel line includes signature items like the Foam Dome Hat, Unstructured Snapback Hat, Cotton T-Shirt, and Long Sleeve T-Shirt, all showcasing the distinctive aesthetic of Howler Brothers.
The collaboration extends to a selection of accessories that redefine outdoor essentials. Every accessory, from patches and beach towels to enamel pins and surfboards, reflects the distinctive style of both SUPER73 and Howler Brothers, turning ordinary items into symbols of adventure.
With prices starting at $7 MSRP, the custom items are available for purchase at www.howlerbros.com, offering enthusiasts the opportunity to add some style to their outdoor adventures with premium gear. Notable additions include custom chain stitch embroidery on the Lined Depot Jacket and hand-painted graphics on the bike and helmet, showcasing the creativity and attention to detail synonymous with both brands.
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IMAGES: SUPER73, HOWLER BROTHERS
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