BIKE/BOARD

Murf – The Beach-Ready Electric Bike Brand

September 24, 2023

Fat tire e-bikes for phat wave enthusiasts
Step thru options and beach-inspired colorways
High-quality components and slick finishing
Sweet accessory range for more cargo and more style

This is no ordinary e-bike biz origin story. A passion for surfing led to the creation of the Murf electric bike brand for California couple Kiara and Josh Jones back in 2016. Seeking a fast and reliable method of cruising the coastline for the best waves no matter how remote, meant finding a way to mobilize in the most agile way possible. When time is of the essence, finding parking spots to decamp isn’t always possible, particularly at remote ocean inlets, so another way had to be found.

Their solution was to create Murf, a series of practical e-bikes that can pivot and adapt to your changing schedule. Be it a wave-seeking agenda or trail and track excursions, the Murf e-bike range offers tech-savvy, sturdy two-wheelers with enviable Cali-cool style and robust functionality. Taking on the big payloads that come with outdoor sports and offering power up to 28 mph and range up to 50 miles, this is the kind of cool you deserve.

Let’s check out their best-sellers below:

Fat Murf™

The brand pioneer. The Fat Murf electric beach cruiser sends you into all-terrain action with ease. Think four-inch fat tires for grip and stability, a 52V battery and 750W motor setup for acceleration and torque performance, plus the choice of a standard or step-thru frame. A 720-lumen headlight will guide you at dawn, dusk, and night, while the seven-speed Shimano gears will manage your moves comfortably across sand, trail, off-road, and urban.

Facts and figures

Range: up to 50 miles
Weight: 75 lbs
Payload capacity: 275 lbs
Power: 750W motor, 52V battery
Top speed: 25 MPH
Gear system: Seven-speed Shimano gears
Warranty: 24 months
Price: $2095.00

Alpha Murf

Big trips and big tasks require a big bike, and the Alpha Murf e-bike steps up to that challenge with aplomb. Recommended for riders 5 ‘7” to 6’7″, with an integrated rear rack set up for accessories like surfboard racks, and cargo crates, this single-speed e-bike is for easy cruising and hard-on-the-throttle hill climbs. Navigate your Alpha’s tech setup from its easy-view display screen, and follow essential journey metrics like speed, battery level, and power output.

Facts and figures

Range: up to 50 miles
Weight: 71 lbs
Power: 750W motor, 52V battery
Top speed: 28 MPH
Gear system: single speed
Warranty: 24 months
Price: $2895.00

Alpha Cargo

Load up with supplies, or travel around town with your kids in a companion seat, the Alpha Cargo model ups your e-bike game, allowing you to take on work tasks, family trips, and grocery runs with confidence. With integrated running boards and a solid rear cargo platform that can be tricked out with a seating pad, saddle bags, crate, or carriage rack, you and your crew can take off for the day with everything you need, and still bring back supplies for dinner on the way home too.

Facts and figures

Range: up to 50 miles
Weight: 75 lbs
Payload capacity: 400 lbs
Power: 750W motor, 52V battery
Top speed: 20 MPH
Gear system: Seven-speed Shimano gears
Warranty: 24 months
Price: $2995.00

Higgs Step-Thru

How about an easy-on, easy-off low-rider e-bike that suits everyone? Step forward, the Murf Higgs Step-Thru. The stats speak for themselves, though you’ll love how it looks too, with quirky design details like the BMX-style handlebars and soft-hue frame colorways. A single-speed system is used for easy everyday trips, with plenty of available throttle for powering through coastal climbs or rural terrain. Adapting the Higgs ST for sharers is pretty simple too, this e-bike suits family members and friends from 4’11” thru to to 6’4” tall.

Facts and figures

Range: up to 50 miles
Weight: 65 lbs
Payload capacity: 100 lbs (rear rack)
Power: 500W motor, 52V battery
Top speed: 25 MPH
Gear system: single speed
Warranty: 24 months
Price: $2395.00

Take it back to basics with an electric beach cruiser built for both fun and function. Murf e-bikes offer breezy, nostalgic colorways, cargo capability, and accessory features that can upgrade and personalize your ride experience. This is vibey riding at its very best.