AUTO

Lucid Gravity Lands a Hollywood Face and a Robotaxi Deal All in One Week

August 6, 2025

Lucid Gravity SUV joins Uber’s robotaxi fleet with 20,000 units and no steering wheels. Yes, really.
Lucid delivered 3,309 vehicles in Q2 2025, a 38.2% jump that caught Wall Street’s attention fast.
Timothée Chalamet is now the face of Lucid Motors. Fashion meets horsepower in a way nobody expected.

What do you get when an electric SUV meets a Hollywood heartthrob, a robotaxi rollout, and a CFO quoting “discipline” like it’s a religion? You get Lucid Motors’ latest earnings update, a cocktail of big bets, rising deliveries, and a whole lot of pressure to prove they can scale.

Lucid Motors completed Q2 2025 with 3,309 vehicles delivered, representing a 38.2% increase compared to the same period in 2024. The company reported $259.4 million in revenue for the quarter. Lucid also ended the quarter with approximately $4.86 billion in total liquidity. That level of available capital remains considerable, particularly for a company still establishing its position in the competitive electric SUV and luxury sedan market.

_{Lucid Gravity SUV with front trunk open at Electrify Expo Phoenix, as attendees explore the vehicle and surrounding exhibits.}

The Lucid Gravity SUV is far from being just another electric vehicle. It sits at the center of Lucid’s current strategy. It is larger than the Lucid Air and offers more interior space than most three-row competitors.

For the first time, this SUV will play a central role in a robotaxi program through a collaboration with Uber and Nuro. That program will involve at least 20,000 Lucid Gravity vehicles, each equipped with Level 4 autonomous driving technology. These are fully functional vehicles, designed to operate without a steering wheel for passengers.

For those interested in experiencing the Lucid Gravity firsthand, there is no need to linger at charging stations hoping to catch one. You can purchase tickets for Electrify Expo San Francisco, taking place at the Alameda County Fairgrounds on August 24 and 25. There, you will have the opportunity to test drive the vehicle and experience how it performs without relying on filtered online videos.

But before assuming Lucid is gliding effortlessly, the company reported a net loss of $539.4 million in the second quarter. The diluted net loss per share came in at negative $0.28, which raised some eyebrows. Adjusted EBITDA landed at a sharp negative $632 million. Even with $4.86 billion in liquidity, analysts remain cautious and are monitoring the company closely.

Still, CFO Taoufiq Boussaid is staying the course. “We are focused on business fundamentals to achieve our near-term goals: disciplined cost management, brand building, and continuing to execute our Lucid Gravity launch ramp,” he said in a statement. He sounds like a man juggling flaming swords while balancing a spreadsheet. Respect.

Since launching its first product – the award-winning, all-electric Lucid Air – Lucid has quickly become one of the world’s most critically acclaimed new automotive companies. The company’s latest product, the Lucid Gravity SUV, delivers the versatility of a sophisticated full-size, three-row SUV with the performance of a luxury sports car.

Later this year, Tomothée Chalamet will headline Lucid’s new marketing campaign for the EV maker’s groundbreaking SUV, the Lucid Gravity. Chalamet was first spotted driving a Lucid Air in 2023, and since then, a relationship has been built rooted in the belief that performance, design, and passion are key to creating exceptional experiences.

There’s also a little Hollywood in the mix. Timothée Chalamet, yes, that Timothée, is now the face of Lucid as their first global brand ambassador. A high-fashion, high-horsepower combo. Lucid’s betting big on awareness, and adding a cultural icon into the mix might just do the trick. Chalamet’s image has already been used in targeted ad campaigns from New York to LA. The goal here is to make Lucid more than a car brand. Make it a statement.

And speaking of statements, Lucid’s DreamDrive Pro system has received an update that adds Hands-Free Drive Assist and Lane Change Assist. These features are now live and represent progress in the company’s in-house advanced driver assistance system (ADAS) roadmap.

Drivers can temporarily take their hands off the wheel in certain supported conditions, although they must remain attentive and ready to intervene.

Another update buried in the fine print but worth shouting is that Lucid Air models now have access to more than 23,500 Tesla Superchargers across North America. This access requires a Lucid-approved NACS adapter. The expanded compatibility significantly improves practical, day-to-day usability for drivers. Charging availability remains one of the top concerns preventing many from switching to an electric vehicle, so this update directly addresses a key hesitation.

Lucid’s updated production outlook, now 18,000 to 20,000 vehicles in 2025, down slightly from its earlier 20,000 forecast, reflects that reality. Supply chain snags, evolving demand, and capital efficiency are real constraints, especially for a vertically integrated operation.

Attendees gathered around a Lucid Gravity SUV with the front trunk open at Electrify Expo Phoenix, engaging with the vehicle's features. — _{Attendees gathered around a Lucid Gravity SUV with the front trunk open at Electrify Expo, engaging with the vehicle’s features.}

And yet, the company’s long-term strategy doesn’t appear to be rattling. The deal with Uber and Nuro is strategic. The Chalamet campaign is a calculated risk. The Tesla Supercharger move is necessary. Investors may question the losses, but the direction is unmistakably deliberate.

So the takeaway here is that Lucid is trying to do three things at once: scale manufacturing, sell a luxury dream, and make robotaxis a commercial reality. It’s burning money doing it, but it’s also laying groundwork that others are still only talking about.

If you want to experience that reality firsthand, you can test drive the Lucid Gravity at Electrify Expo. Stand beside it. Sit in it. Question your current ride.