OFFBEAT

Volvo Launches Farm Simulator

July 10, 2022

Move over, Farmville – the last word in farm simulator gaming experiences is this full-sized immersive rig from Volvo CE!

The game Farming Simulator, from GIANTS Software, already has been around on PC and console since 2008 and on mobile since 2012, allowing players to farm, sell crops, breed livestock, and more. The latest edition, Farming Simulator 22, introduced new crops, a seasonal cycle, and now a new partnership with Volvo Construction Equipment to create a fully immersive gaming experience, right in the comfort of players’ homes.

Most notable among the gaming machines will be the new Volvo L200H High Lift wheel loader, a recently unveiled piece of equipment. To make all of this possible, developers visited real-world construction sites to study the machines in action and transfer their real-life movements into the virtual world, mapping out a digital version as close to the original as possible.

Arvid Rinaldo, Brand Partnerships at Volvo CE, said, “We are excited to take our first active steps into the booming world of gaming with GIANTS Software. It will not only be a unique chance for players to bring our machines to life, but the game also represents a great opportunity to introduce a younger generation to all the thrill of machine operation.”

Thomas Frey, the Creative Director and Partner Manager at GIANTS Software, who helped mastermind this insanity, said, “Volvo CE joining the Farming Simulator universe means a unique and yielding partnership, offering a lot of opportunities. While we align for an exciting project, players can look forward to the Volvo CE-powered reinforcement of gameplay aspects in Farming Simulator 22 in the near future.”