BMW Charging Expands Partnership with Shell Recharge, Surpasses 100,000 Points Across North America
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BMW Charging Expands Partnership with Shell Recharge, Surpasses 100,000 Points Across North America

BMW Charging Expands Partnership with Shell Recharge Surpasses 100,000 Points Across North America
  • A partnership between BMW and Shell Recharge Solutions expands access to electric vehicle charging across North America, alongside other prominent providers like ChargePoint and EVgo.
  • Integration of Shell Recharge’s virtual Mobility Service Provider into the My BMW App simplifies access to over 100,000 charging points in the U.S. and Canada, eliminating the need for multiple accounts and apps.
  • Shell Recharge’s pay-as-you-go model offers BMW drivers hassle-free sign-up and easy initiation of charging sessions, enhancing the convenience of electric vehicle ownership.

BMW of North America has shared exciting news for BMW electric vehicle (EV) owners, revealing an expansion in their strategic partnership with Shell Recharge Solutions. This partnership shows that BMW is committed to providing easy and convenient charging choices for its customers all over North America.


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The latest integration sees Shell Recharge Solutions joining BMW’s roster of eMobility providers, alongside established names like ChargePoint, EVgo, EVConnect, and Blink charging stations. With the user-friendly My BMW App, drivers can easily access an extensive network of over 100,000 public charging points spanning the United States and Canada.

Shaun Bugbee, Executive Vice President of Operations at BMW of North America, spotlights the importance of charging accessibility for enhancing the overall ownership experience, stating, “Charging is an important part of creating a positive customer experience for the owners of electric vehicles. As a premium automaker, BMW’s goal is to also create a premium ownership experience for our customers, which means making the charging process as simple and convenient as possible.”

BMW iX Electric SUV displayed at Electrify Expo
BMW iX Electric SUV displayed at Electrify Expo

One of the key advantages of this expanded partnership is the integration of Shell Recharge Solutions’ virtual Mobility Service Provider (vMSP) into the My BMW App. This integration not only streamlines the charging experience but also eliminates the hassle of managing separate accounts and apps for different charging providers.

“With this new agreement, BMW Charging now offers electric vehicle drivers easy and convenient access to one of the largest charging networks in North America,” Bugbee added.


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Shell Recharge, operating on a pay-as-you-go model, ensures a hassle-free sign-up process for BMW drivers. By simply adding a credit card to their account, customers can seamlessly initiate charging sessions at Shell Recharge charging stations and other affiliated networks.

Navigating the charging process is made effortless through the My BMW App. Upon arrival at a charging station, users can conveniently initiate the charging process with just a few taps on their smartphone. The app provides comprehensive information about the selected charging station, including ratings, reviews, and photos sourced from PlugShare, ensuring a transparent and informed charging experience.

BMW offers a variety of electric vehicles like the BMW i4 Gran Coupe, BMW i5 Sedan, BMW i7 Sedan, and the BMW iX Sports Activity Vehicle, showing their commitment to sustainable mobility solutions. Additionally, BMW provides a selection of plug-in hybrid electric vehicles (PHEVs), including the BMW 330e, BMW X3 xDrive30e, BMW X5 xDrive50e, and BMW XM, offering additional options for environmentally aware drivers.

The collaboration between BMW and Shell Recharge represents a significant milestone in advancing electric vehicle charging infrastructure. By combining technological innovation with user-centric design, the partnership focuses to redefine the charging experience, making it more accessible, convenient, and seamless for BMW electric vehicle owners.


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IMAGES: BMW, ELECTRIFY EXPO

FTC: We use income-earning auto affiliate links. Learn more.

AUTHOR: 

RANDI BENTIA

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