MOTOSPORTS

Toyota GAZOO Racing Unveils Prius 24h Le Mans Centennial GR Concept

June 9, 2023

Toyota GAZOO Racing unveils “Prius 24h Le Mans Centennial GR Edition” concept, honoring Le Mans with sustainable performance.
Exclusive aerodynamic parts, carbon-fiber hood, wide-track suspension. Prius concept delivers enhanced performance.
Toyota’s hybrid expertise fuels Prius legacy. Pushing boundaries for better cars and sustainable mobility.

The world of motorsports is buzzing with excitement as Toyota GAZOO Racing (TGR) introduces its latest creation, the “Prius 24h Le Mans Centennial GR Edition” concept vehicle. Unveiled at the joint exhibit “Japan. Endless Discovery.” held by the Japan National Tourism Organization, Mazda Motor Corporation, and TGR at the prestigious Le Mans 24 Hours race in France, this remarkable concept car pays homage to the legendary endurance race that has captivated fans for a hundred years.

“To the great Le Mans 24 Hours, which marks its centenary, to Mazda, which was the first Japanese manufacturer to win Le Mans, to TGR, which is contributing to the world through its victories in Le Mans and other motorsports events, and to all the racing drivers who continue to inspire us, I would like to say: ‘Thank you very much.'” – Masahito Soda, manga artist

Toyota’s Prius 24h Le Mans Centennial GR Edition Redefines Driving Excellence!

With its eye-catching design and cutting-edge features, the Prius 24h Le Mans Centennial GR Edition is a true testament to Toyota’s commitment to innovation and sustainability. Drawing inspiration from TGR’s successful GR010 HYBRID race car, this concept vehicle boasts exclusive wheels and performance aerodynamic parts that enhance its driving performance and aerodynamics, ensuring an exhilarating experience on the road.

Masahito Soda, a renowned manga artist known for his motorsports-themed capeta manga series, has beautifully captured the spirit of Le Mans and Japanese culture through his manga illustrations decorating the exhibit’s walls. Speaking about his involvement, Soda expressed his gratitude to Le Mans, Mazda, TGR, and the racing drivers who have continuously inspired fans worldwide. He shared:

“For me, a race fan for as long as I can remember, June is a special month every year. It was fun for me to reflect on the famous scenes so far and to draw while imbuing my pen with respect. To the great Le Mans 24 Hours, which marks its centenary, to Mazda, which was the first Japanese manufacturer to win Le Mans, to TGR, which is contributing to the world through its victories in Le Mans and other motorsports events, and to all the racing drivers who continue to inspire us, I would like to say: “Thank you very much”. I have learned a great deal from Japanese craftmanship and the attitude of taking on challenges while never giving up, especially since I became a manga artist. Toward the realization of a carbon-neutral society and the taking on of new challenges for the future, I believe that this race will surely open up a world of possibilities. I will put everything I have into supporting it again this year.”

Toyota’s Prius 24h Le Mans Centennial GR Edition Redefines Sustainable Performance

The Prius 24h Le Mans Centennial GR Edition embodies Toyota’s dedication to hybrid technology, a field in which they have excelled since their debut at Le Mans in 2012. The knowledge gained from their motorsports endeavors has been successfully applied to production vehicles like the iconic Prius, making it a symbol of Toyota’s commitment to sustainable mobility. TGR’s relentless pursuit of ever-better cars will continue to shape the future of the automotive industry.

Let’s dive into the remarkable features of the Prius 24h Le Mans Centennial GR Edition:

Improved aerodynamics and traction thanks to exclusive performance aerodynamic parts such as side skirts, canards, a large rear wing, and a rear diffuser.
Lightweight carbon-fiber hood for enhanced agility and fuel efficiency.
Wide-track suspension, 235/50R18-inch tires, and aerodynamic wheels for exceptional handling and stability.
Added multi-headlamps to improve visibility during nighttime driving.
This concept vehicle represents Toyota’s commitment to pushing boundaries and embracing new technologies. It’s a perfect blend of style, performance, and sustainability—a true reflection of the exciting possibilities that lie ahead.

Le Mans 24 Hours: Carbon-Neutral Racing and Innovations

As we celebrate the centennial of the Le Mans 24 Hours, we anticipate a future where carbon-neutral societies and groundbreaking advancements go hand in hand. The world of motorsports will continue to inspire and drive us towards new frontiers. Masahito Soda summed it up perfectly, saying, “Toward the realization of a carbon-neutral society and the taking on of new challenges for the future, I believe that this race will surely open up a world of possibilities. I will put everything I have into supporting it again this year.”

Toyota’s Prius 24h Le Mans Centennial GR Edition concept vehicle is a shining example of how automakers can merge performance and sustainability, delivering thrilling driving experiences while reducing our carbon footprint. As we look towards a future where technology and motorsports converge, Toyota’s dedication to pushing boundaries and embracing new frontiers will undoubtedly shape the automotive industry for years to come.