Ford is offering a $1,500 conquest incentive rebate to Tesla owners, not requiring the Tesla vehicle to be traded in, but merely showing proof of ownership.
Ford lowered the MSRP of the 2023 Ford Mustang Mach-E and is offering bonus cash incentives on variants of its innovative F-150 Lightning pickup truck.
Ford CEO Jim Farley said a company “skunkworks” team has been working on a small, low-cost platform for producing Ford EVs to compete with China and Tesla.
Ford Vehicles’ U.S. sales rose 7.1% to nearly 2 Million in 2023, including gas, EV, and hybrid, with the F-150 Lightning leading the electric truck segment.
